IAS expands Meta brand safety measurement to include reporting on misinformation

Facebook and Instagram already prohibit ads from running alongside content that’s been labelled as misinformation by its third-party fact checkers or that violates its policies. However, advertisers often want more control over the topics of posts and content that their ads run alongside.

Facebook and Instagram already prohibit ads from running alongside content that’s been labelled as misinformation by its third-party fact checkers or that violates its policies. However, advertisers often want more control over the topics of posts and content that their ads run alongside.

Insurance regulator IRDAI’s creative and media mandate up for grabs; Invites ad agencies to pitch

IRDAI has also invited proposals for empanelment of accredited Media Agencies. The empaneled agencies would be required to suggest a media strategy to IRDAI and to buy space in various media for releasing the advertisements. (Image source: SCC Online)

IRDAI has invited applications for empanelment of Advertising Agencies for designing and developing the creatives for undertaking multimedia, multilingual Pan-India public awareness campaigns for disseminating information to members of the public.

BARC to launch new meters to measure premium households: EXCLUSIVE

With the successful implementation of this new technology along with the planned increase in the number of panel homes can potentially lead to a wholesome measurement and also a shift in content strategy by broadcasters.(Image source: Moneycontrol)

Industry body BARC is planning to roll out a new premium home data measurement plan in the next 4-6 months, with 5000-6000 meters in pilot stage. “Once we get going we will measure not only linear TV but also CTV,” said BARC chairman Shashi Sinha.

ZEE-Sony Merger Case: ZEE withdraws merger implementation application from NCLT

The companies will also withdraw the respective Composite Schemes of Arrangement from the NCLT and inform the relevant regulatory authorities.

“This decision to withdraw the implementation application will enable the Company to continue to aggressively pursue all its claims against Sony in the ongoing arbitration proceedings at the Singapore International Arbitration Centre (SIAC) and in other forums,” ZEE shared in a statement.

‘Never endorsed any political party’, says Aamir Khan; files FIR against fake political ad

"Mr. Khan would like to urge all Indians to come out and vote and be an active part of our electoral process,” the statement read. (Image sourced via Forbes)

“He would like to clarify that this is a fake video and totally untrue. He has reported the matter to various authorities related to this issue, including filing an FIR with the Cyber Crime Cell of the Mumbai Police,” Aamir Khan’s official spokesperson said in a statement.

Patanjali misleading ads case: Ramdev, Balkrishna tell SC they’re willing to tender a public apology

Justice Hima Kohli asked, ”Has the apology been published prominently? Same font and size as your earlier advertisements?” To this, Rohatgi said that they had spent lakhs on publishing the apologies. The court replied saying, "We are not bothered.” (Image source: Moneycontrol)

“I am willing to give a public apology…., We claim that we have an alternative system of medicine,” said Mukul Rohatgi appearing for Patanjali and Ramdev.

User-generated content rivals OTT and traditional media in India: Accenture

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

According to Accenture’s annual ‘Reinvent for Growth’ report, in all scenarios presented to consumers, social media and social video platforms were consistently picked over streaming video services as the media of choice.