Media – Page 139 – storyboard18

WhatsApp launches QR ticketing system for DTC buses in Delhi NCR

The feature is currently available only on DTC buses in Delhi NCR. (Image source: Unsplash)

WhatsApp’s ticketing systems will help simplify the transport service for commuters by allowing them to book their tickets on WhatsApp from anywhere.

FMCG and Pan Masala are the top spenders in IPL and election ads: Zenith’s Priyanka Kapur

During IPL and elections, ad rates increase only in two genres. They are news and sports- Kapur

According to Kapur, Both elections and IPL are high reach period. While brand building doesn’t happen during these periods, for people to take notice that a certain brand exists, this is the best time of the year.

Netflix soars in Q1 2024: Revenue up 15 percent, operating income surges by 54 percent

The projected revenue growth for Q2 2024 is expected to be 16 percent. (Image by ibault Penin via Unsplash)

The growth in numbers for the quarter was primarily driven by membership growth as well as pricing.

Online platforms like Meta should provide users a free option devoid of targeted advertising: EDPB

The European Data Protection Board’s (EDPB) suggestion came after national privacy regulators in the Netherlands, Norway and Germany asked it to check consent or pay models that are adopted by online platforms such as Meta.

Free-to-Air channels on DD Free Dish spark dispute at TRAI meeting

Experts urge Nepal to take decisive steps to curb malpractices and ensure the fair payment of subscription fees to foreign broadcasters.

Stakeholders argued that Prasar Bharti, as a service provider under the TRAI Act, 1997, should adhere to all regulations and orders issued by the authority.

Nestle baby foods controversy: We never compromise on the nutritional quality of our products, says Nestle India

Nestle continues to focus on portfolio enhancement through ongoing innovation and premiumization initiatives.

Public Eye, a Switzerland based advocacy organization, accused Nestle of incorporating sucrose or honey into samples of Nido and Cerelac, after tests were conducted on baby food products distributed in Asia, Africa, and Latin America.

Publicis Groupe’s Arthur Sadoun to be Chairman and CEO of the Board in proposed changes to governance structure

“The aim of this change in governance is simple: to preserve the driving forces behind the Groupe’s success and maintain the model that has made Publicis our industry’s most valuable company in terms of market capitalization," said Arthur Sadoun, Chairman and CEO of Publicis Groupe.

In anticipation of the end of his mandate in 2025, Maurice Lévy, Chairman of the Supervisory Board, submitted to the Groupe’s governing bodies a proposal to change the company’s governance.

Microsoft tops charts as hackers’ favourite brand for phishing attempts

Adobe’s State of AI-driven Consumer Value report surveyed Indian marketers and consumers to understand how much value generative AI brings to brand interactions.

During the first quarter of 2024, Microsoft was the most imitated brand in phishing attacks, comprising a staggering 38 percent of all brand phishing attempts.

GenAI-capable smartphone shipments to grow over 4x by 2027: Counterpoint report

(Image source: Unsplash)

GenAI smartphones are expected to hit an inflection point in 2025 as the devices permeate the broader price segments, especially the $400-$599 price tier. The ≥$600 and $400-$599 price bands will account for 9 out of every 10 GenAI smartphones sold in 2024.

Disney+ considers adding ad-supported channels to its platform: Reports

The Entertainment Direct-to-Consumer business was profitable in the second quarter.

The move aligns with Disney’s strategy of keeping users engaged within the Disney+ app.