Tag: Media

Tata Motors launches Altroz Racer

India’s leading automotive manufacturer's latest model comes at a price of Rs 9,49,000 for R1 variant, Rs 10,49,000 for R2 and Rs 10,99,000 for R3.

India’s leading automotive manufacturer latest model comes at a price of Rs 9,49,000 for R1 variant, Rs 10,49,000 for R2 and Rs 10,99,000 for R3.

Adani Capital and Adani Housing are now Tyger Capital and Tyger Home Finance

The Tyger brand will advance the companies' principal mission to empower entrepreneurs, borrowers, and homeowners with convenient and immediate access to the financing they need to meet their goals and ambitions.

Adani Capital and Adani Housing Finance have rebranded themselves as Tyger Capital and Tyger Home Finance, respectively to reflect the companies’ speed, reliability, and partnership-driven approach.

NCLT approves Air India – Vistara merger

Last year in September, the Competition Commission of India (CCI) had approved the merger between the two airlines. (Images sourced via News18)

The merger will mean that the Air India group becomes India’s largest international carrier, operating more flights internationally than any of its rivals.

Meta’s integrating AI to help businesses create ads on Facebook, Instagram; New AI tools and Meta Verified for Businesses on WhatsApp

Meta is also integrating AI to help businesses create ads on Facebook and Instagram, reminding customers they left an item in their cart or offering a discount for a purchase they’ve been waiting to make.

Meta is also beginning to roll out Meta Verified on the WhatsApp Business app in Brazil, India, Indonesia and Colombia.

MIB calls for meeting of ad industry on Self-Declaration Certificates

Over the past ten years, the Indian government has requested Google to remove approximately 115,500 pieces of content from its platforms, including YouTube, web browser, etc.

The meeting aims to discuss the issue of advertisers giving SDCs (from June 18) for broadcasting and publishing ads on TV, print, digital, and radio.

NDA-INDIA bloc drama fuels news viewership; ad budgets reallocated from T20 World Cup to news channels

A survey by the Indian Society of Advertisers (ISA) revealed that 25% of brands have reallocated their advertising budgets from the World Cup to news channels.

The unexpected election result has created a demand for immediate updates, analyses, and expert opinions – leading to news channels’ viewership surge. Brands have reallocated their advertising budgets from the World Cup to news channels.

Amazon to purchase some assets of MX Player

In 2024 alone, the company seized and destroyed over 15 million counterfeit products before they could reach customers.

Amazon has signed an agreement to acquire some assets from the Times Internet-owned streaming platform MX Player. The transaction is, however, not yet complete.

ZEE board approves raising nearly Rs 2,000 crore

This strategic move aims to bolster Zee Media's financial flexibility and is aligned with the External Commercial Borrowing (ECB) guidelines issued by the Reserve Bank of India.

The board has approved raising up to Rs 2,000 crore via equity shares or eligible securities to enhance its strategic flexibility to pursue future growth opportunities in the evolving media landscape.

Arvind Limited onboards L&K Saatchi & Saatchi as Marketing Strategic Partner

L&K Saatchi & Saatchi will adopt a strategic approach, involving comprehensive analysis and collaborate with Arvind Limited to elevate its identity in the market.

As part of the mandate, Arvind Limited will work closely with the agency to redefine its brand positioning and strategy. While leveraging consumer and market research, the agency will also support the brand’s foray into a new vertical.