Media – Page 131 – storyboard18

Former Meta engineer sues social media giant over alleged suppression of Palestinian content

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

Hamad has sued Meta in a California state court for wrongful termination and discrimination and other wrongdoing after he was asked to leave in February.

SPNI elevates Jaideep Janakiram to lead International Business and Operations

In his new role, Janakiram will now report to Rajesh Kaul, Chief Revenue Officer of Distribution & International Business and Business Head of Sports Cluster.

Janakiram, formerly the Head of International Business (America), has been promoted to Head of International Business and Operations, succeeding Neeraj Arora.

Nimesh Shah rejoins Madison Digital as General Manager

Madison Digital is the digital unit of Madison World. In his new role, Shah will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

He will co-lead the western region alongside Vineet Shah and will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

Accenture named principal partner of MI New York

MI New York is part of the Mumbai Indian family, a leading global cricket brand with five T20 teams across three continents and four countries. Major League Cricket will begin its second season this summer starting July 5th.

Major League Cricket Champions- Mumbai Indians New York will leverage Accenture’s tech, data and AI expertise to grow the sports ecosystem in the United States.

Swiggy Instamart and Havas Media India leverage print to bring alive mango magic

The newspaper circulated approximately 800,000 copies of the special edition across Mumbai and carried the ad in the page 1 and 2 jacket.

Betting on the popularity of mangoes through a print campaign, the quick commerce delivery platform has partnered with its media agency to bring forth a fresh and fragrant experience.

MIB’s Anurag Thakur: I am feeling emotional, happy and proud

Thakur added, "For the third time in the country, an NDA government is going to be formed under the leadership of Hon'ble Prime Minister Shri Narendra Modi ji."

Union Minister Anurag Singh Thakur won the Hamirpur Lok Sabha seat for the fifth consecutive time by more than 1 lakh 82 thousand votes.

Explained: Pitching process in media

As per a report by COMvergence, an independent research and data consultancy, released in April, out of the total media pitches in India, local media pitches accounted for 91 percent in 2023. Whereas global pitches accounted for only nine percent. From January 2023 to December 2023, Maruti, Pernod Ricard, Ferrero, Berger Paints, Jaguar Land Rover, Reckitt and Swiggy were some of the brands which retained or moved their accounts. (Image source: Unsplash)

Storyboard18 deep dives into the pitching process, looks into the split between creative and media, studies the difference between media planning and media buying, and understands the benefits of in-house agency versus outsourcing the business.

ZEEL’s president of HR and Transformation Animesh Kumar quits

In his resignation letter to MD and CEO Punit Goenka, Kumar said, "It is with a mixture of deep gratitude and profound emotion that I tender my resignation as President HR & Transformation. I have been contemplating this and as we wind down the year end, I think this is the right time for me to move on."

Animesh Kumar’s position will be filled by Dheeraj Jaggi, who has been spearheading Human Resources for the Content SBU. He will assume the role of an acting Chief Human Resources Officer.

T20 World Cup: TV ad rates drop by 15% due to cricket fatigue this WC

India matches and prime-time matches would be priced at 4x in comparison to those aired during the non-prime time. (Image: @BCCI - Twitter)

While the demand for the event is not as high as the previous World Cup, potentially leading to reduced rates and affecting revenue, there is a positive aspect: the increased number of matches.

FSSAI directs FBOs to remove claim of ‘100% Fruit Juices’ from the label and ads of fruit juices

Such claims are misleading, particularly under conditions where the major ingredient of the fruit juice is water and the primary ingredient, for which the claim is made, is present only in limited concentrations, or when the fruit juice is reconstituted using water and fruit concentrates or pulp. (Representative image via Unsplash)

Upon thorough examination, FSSAI concluded that, according to the Food Safety and Standards (Advertising and Claims) Regulations, 2018, there is no provision for making a ‘100%’ claim.