Tag: Media

United Airlines launches media network, Kinective Media

Kinective Media, a real-time, adtech-enabled traveler media network, plans a formal commercial launch at the Cannes Lions International Festival of Creativity. (Image source: United Airlines)

The advertising technology platform uses United’s data to create anonymised audience segments that marketers can reach on the airline’s mobile app, and inflight entertainment screens.

Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav unveil YiPPee!’s latest campaign

The campaign will be rolled out in multiple media platforms across the country. The brand is confident that the campaign will resonate with its vibrant target audience and inspire them to do the YiPPee! Toss to settle playful disputes amongst friends.

‘YiPPee! Toss’ campaign leverages the popularity of top cricketers in a playful fashion highlighting the unique qualities of its noodles. The campaign will be rolled out in multiple media platforms across the country.

Advertisers fear ‘unviable’ ad self-declaration mechanism will hurt innovation, creativity; Ask for practical solutions

Google further alleges that Microsoft has engaged in similar tactics with its collaboration application, Teams, effectively locking customers into using the application even when they prefer alternatives.

Stakeholders and industry experts believe that while the self-declaration is a step in the right direction, the mechanism must not end up squashing the aim of the government’s initiative which is to ultimately end the menace of misleading ads that hurt the end consumer.

Why digital advertisers find Self-Declaration Certificate for ads impractical

Over the past ten years, the Indian government has requested Google to remove approximately 115,500 pieces of content from its platforms, including YouTube, web browser, etc.

Implementing SDC in digital media, where hundreds of iterations are executed and optimised dynamically based on performance, is probably the most challenging. Furthermore, social media marketing and programmatic advertising will make it a formidable task.

Media titan Ramoji Rao dies; Filmmaker SS Rajamouli demands Bharat Ratna for Rao

Ramoji Rao No More: Filmmaker SS Rajamouli took to social media to say, "The only way we can pay tribute to Ramoji Rao garu is conferring him with BHARAT RATNA."

Ramoji Rao died at the age of 87. He was the founder of Ramoji Group and Ramoji Film City. Ramoji Group also owns Telugu newspaper, Eenadu and ETV Network and its bouquet of channels.

Groupe SEB India onboards Bang in the Middle as Creative Agency

Bang in the Middle will collaborate with Groupe SEB to expand Tefal's product range and categories, while also helping Maharaja Whiteline increase its market share within its current category.

Bang in the Middle’s comprehensive mandate encompasses mainline advertising, BTL activities, retail marketing, and social media for Groupe SEB India – the Indian subsidiary of the French multinational which owns globally renowned brands like Tefal, Moulinex, WMF amongst many others.

Flipkart delivers dose of nostalgia through latest campaign

The campaign reminds us why Flipkart is the chosen shopping destination through delivery of great dialogues by characters that most of us will remember.

With a hilarious trip down memory lane, the campaign features a few of India’s most beloved entertainment icons including Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram and Rajiv Lakshman.