how it works – Page 2

Ecomm players clock $3.5 bn in festive sales in four days: Redseer report

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During the first 4 days of the sale on large e-commerce platforms, 1,100 mobile phones were sold each minute, valuing around Rs 11,000 crore.

Why is Bollywood failing to take off despite the marketing blitz?

The survey respondents comprised a mix of 41 percent GenZ along with 59 percent Millennial and GenX audiences. (Representational image via Unsplash)

Bollywood has spent close to Rs500 crore on marketing films this year but none of it has helped ticket sales pick up at the box office. Experts blame content.

Quick Take: Think marketing, don’t think celebs!

At the World Cup in 1970, Pelé was crowned 'Player of the Tournament' while wearing PUMA King boots. (Source: Puma Catch-up, Puma's employee magazine)

How to level up the celebrity-led marketing game in an influencer age.

Simply Speaking: Social identity, conformance and acceptance

As a part of limited trial, until March, the see through bottles will be on sale across eight Tesco Express locations in the UK. (Representational image: Philip Myrtorp via Unsplash)

All-Powerful brands can create social norms for their acceptance and inject themselves into cultural codes that enhance their centrality.

Moonlighting Debate: Advertising is a profession of many professions!

A former creative chief of a network agency tells Storyboard18, “Advertising agencies shouldn’t lecture on ethics and moonlighting. They are notorious for handling conflicting clients by creating sub-divisions. It’s a mess and everyone has made peace with it.” (Representational image: Ashim Silva via Unsplash)

Adlanders moonlight for money and creativity. Sometimes, agencies have no choice but to let employees take up side-hustles. Here’s why.

News18 India leads the show yet again

The proposed guidelines include crucial definitions, accessibility standards, Indian sign language guidelines, how accessibility can be achieved in feature films, highlights on processes and implementation, role of exhibitors, details of public awareness and details on grievance redressal. (Representational image via Unsplash)

As per latest BARC data, News18 is consistently leading the market share charts in the HSM-Urban + Rural Market

Tag: how it works

Ecomm players clock $3.5 bn in festive sales in four days: Redseer report

Why is Bollywood failing to take off despite the marketing blitz?

Quick Take: Think marketing, don’t think celebs!

Simply Speaking: Social identity, conformance and acceptance

Moonlighting Debate: Advertising is a profession of many professions!

News18 India leads the show yet again

The rise and perils of employee influencers and founder brands

Will the festive season continue to ride on the revenge spending wave of 2021?

News18 widens lead over competition between Week 33-36

TCS is India’s most valuable brand: Kantar BrandZ report