Tag: gaming

How game publishers can navigate in a post-cookie world

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Native ads can bolster the efforts of game publishers and help them gain incremental revenue.

Taxing Times: Online gaming firms fear growth slump

The sports technology sector is ripe for investment, projected to be a $1 billion market with a projected CAGR of 19%. (Representative Image: JESHOOTS.COM via Unsplash)

The gaming industry, which was growing at a notable compound annual growth rate (CAGR) of 28% from the fiscal year 2020 to 2023, is projected to grow at a CAGR of 15% until FY28, due to recent taxation changes.

Blockchain in gaming opens up new dimension for marketing and sales

The integration of blockchain technology into gaming opens up a new dimension for marketing and sales, enabling companies to harness the power of consumer reputation to establish trust and loyalty. (Representative Image: Hitesh Choudhary via Unsplash)

As the gaming industry continues to evolve, blockchain technology will play an increasingly pivotal role in shaping the future of consumer marketing and sales.

Games of skill do not metamorphose into games of chance if played online

The Acharya Chanakya Educational Foundation has urged Uber India to act responsibly in protecting the interests of the nation’s youth. (Representative Image: Jack Hamilton via Unsplash)

According to Aruna Sharma, former secretary, MeitY India needs to revisit the 28 percent taxation on all online games if the industry is to grow to be the second largest in the world. Else, the action will shift to grey markets.

Neela Mediatech’s gaming platform TMKOC PLAY partners with Jio games

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

With this partnership, the company aims to roll out 50+ games on the Jio Games platform targeting a significant base of Indian mobile and cloud gaming users.

Madras High Court reverses government ban on online rummy and poker

The Acharya Chanakya Educational Foundation has urged Uber India to act responsibly in protecting the interests of the nation’s youth. (Representative Image: Jack Hamilton via Unsplash)

The All India Gaming Federation, Gameskraft, Games24x7, Junglee Rummy, and A23 were among the petitioners who argued that while the game is legally permissible when played physically, it becomes illegal when played online.

Nithin Kamath’s Rainmatter-backed Game Theory acquires Matchday.ai

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The primary objective behind this strategic move is to accelerate the technology roadmap of AI capabilities and computer vision.

Government regulation instills trust and credibility: Head Digital Work’s Gunnidhi Sareen

Gunnidhi Sareen, vice president - marketing, Head Digital Works states, "In the long run, the establishment of trust and credibility is beneficial for the gaming industry. It encourages more individuals to choose these platforms for leisure activities, contributing to the overall growth of the industry. As trust is built, we can anticipate an increase in the number of customers engaging with the platform during their leisure time throughout the day."

Gunnidhi Sareen, VP Marketing at Head Digital Works about GST, its impact, responsible gaming, SRK as brand ambassador and more.

Online gaming companies continue to be on India’s radar: Sources

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

The government has identified instances where online gaming companies restructured themselves to evade GST & income tax.