Native ads can bolster the efforts of game publishers and help them gain incremental revenue.
Tag: gaming
Taxing Times: Online gaming firms fear growth slump
The gaming industry, which was growing at a notable compound annual growth rate (CAGR) of 28% from the fiscal year 2020 to 2023, is projected to grow at a CAGR of 15% until FY28, due to recent taxation changes.
Blockchain in gaming opens up new dimension for marketing and sales
As the gaming industry continues to evolve, blockchain technology will play an increasingly pivotal role in shaping the future of consumer marketing and sales.
Games of skill do not metamorphose into games of chance if played online
According to Aruna Sharma, former secretary, MeitY India needs to revisit the 28 percent taxation on all online games if the industry is to grow to be the second largest in the world. Else, the action will shift to grey markets.
Neela Mediatech’s gaming platform TMKOC PLAY partners with Jio games
With this partnership, the company aims to roll out 50+ games on the Jio Games platform targeting a significant base of Indian mobile and cloud gaming users.
Dentsu Gaming and Intel collaborate with tech media portal Digit for SKOAR! College Gaming Club campaign
The campaign commenced with SCGC appointing campus ambassadors across 35 colleges in India. Leveraging platforms like Discord and WhatsApp, the ambassadors interacted with gamers, organizing online playoffs and setting the stage for the subsequent phases of the campaign.
Madras High Court reverses government ban on online rummy and poker
The All India Gaming Federation, Gameskraft, Games24x7, Junglee Rummy, and A23 were among the petitioners who argued that while the game is legally permissible when played physically, it becomes illegal when played online.
Nithin Kamath’s Rainmatter-backed Game Theory acquires Matchday.ai
The primary objective behind this strategic move is to accelerate the technology roadmap of AI capabilities and computer vision.
Government regulation instills trust and credibility: Head Digital Work’s Gunnidhi Sareen
Gunnidhi Sareen, VP Marketing at Head Digital Works about GST, its impact, responsible gaming, SRK as brand ambassador and more.
Online gaming companies continue to be on India’s radar: Sources
The government has identified instances where online gaming companies restructured themselves to evade GST & income tax.