Tag: CXO Moves

Job cuts at Twitter, Meta presage dark days ahead

A lot of companies are looking at cutting down non-essential spends. Areas like advertising are some of the first few things that are impacted when companies go on a cost-cutting mode. This adversely impacts platforms like Meta, Snap, and Google, who are also forced to cut costs to compensate for the loss in advertising revenue.(Representative Image via Unsplash)

Twitter India has fired close to 90 percent of its workforce. Indeed, there are rumours that its India office might be shut down altogether.

Elon Musk starts firing Twitter India teams

Some media reports suggest that Twitter has sacked the entire marketing team while others are stating that the company is laying off atleast 50% of its India team. (Representative Image via Unsplash)

The layoffs are part of the Elon Musk-owned company’s plan to reduce its 7,500-person workforce as a measure to save costs.

Meta India’s head Ajit Mohan moves on

During Ajit Mohan’s stint at the Meta, Facebook’s house of apps including Instagram and WhatsApp added over 200 million users in India. Prior to this, Mohan was with Star and was instrumental in getting the entertainment conglomerate to launch its streaming service, Hotstar.

Mohan joined Meta, called Facebook then, in January 2019 as a VP and MD of the India business.

Twitter’s chief marketing officer Leslie Berland logs out

Currently, marketers across the globe, are concerned about how the new leadership will pan out for advertising on the platform. 90 percent of Twitter’s revenue comes from advertising. A day before the acquisition, Musk had told Twitter advertisers in a note that he aspires for the microblogging site to be the most respected advertising platform in the world. (Representational image via Unsplash)

Berland is the latest executive to leave the social network, just after Elon Musk’s takeover.

Anuj Tandon moves on from KRAFTON Inc to join JetSynthesys as CEO Gaming

JetSynthesys new CEO of Gaming, Anuj Tandon says, "We are on the cusp of the most transformative period for the gaming industry in India and have a once in a generation opportunity to build quality video gaming organizations from India."

Anuj Tandon will work with JetSynthesys’s founder Rajan Navani to strengthen the gaming business.

Gunjan Khetan joins Perfetti Van Melle India as CMO

"Culture eats strategy for breakfast - these are more than mere words. PVMI has a strong and welcoming culture that respects people and cares for them – one of the key reasons why I was very excited accepting the offer," said Gunjan Khetan.

Gunjan Khetan was a former marketing VP at Reckitt, where he spent over 12 years. He joins confectionery major Perfetti Van Melle as chief marketing officer.