CMO to CEO: Companies are betting on marketers to lead brands and business

Mondelez International recently promoted Anil Viswanathan, a senior marketing talent to lead the firm as managing director for Vietnam, South East Asia. In August, Santosh Iyer, vice president - sales marketing, Mercedes-Benz India, was elevated to the position of managing director of the company.

Marketing and sales executives have business acumen and they are directly dealing with the clients/consumers which helps them in leading companies.

CXO Moves: Gozoop, Dentsu, Benetton, Schbang, Cosmos Maya bolster leadership

The Glitch’s founders quit, the maker of Marlboro ropes in a Tata Group executive, United Colors of Benetton gets a new marketing head. Get the full picture on people and their moves on the corporate jungle gym in CXO Moves.(Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

Benetton India appoints Kaveri Nag as head of marketing

This is Nag's second stint at Benetton. During her last stint with BMW India, leading marketing for MINI, she directed a comprehensive marketing and communications strategy with a 100 percent digital mindset, mapping customer journeys to augment brand resonance and equity.

Kaveri Nag will spearhead the Marketing, PR and growth strategies for Benetton in India.