Tag: Biz Moves

Gozoop, Mullen Lintas, Verve Media, ET Medialabs, The Rethink Company: Biz Moves

Independent marketing group Gozoop Group has bagged the digital mandate of Tim Hortons, a Canadian multinational coffeehouse and restaurant chain. Here, the agency will build the brand’s presence in India by leveraging the international stature of the brand. (Representative Image: Jon Del Rivero via Unsplash)

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Biz Moves: Hyphen Brands, Grapes, Art-E MediaTech, Digital Kong

yphen Brands won the mandate for Morton Foods. The agency will handle the design, communication and digital duties. The agency’s responsibilities would include recommending food initiatives along with renowned chefs and different activations around various kitchens and cuisines of India. (Representative Image: Ricardo Arce via Unsplash)

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Biz Moves: Dentsu India, BBDO India, 1702 Digital, Verve Media and Brand Visage

Dentsu India has won the integrated media marketing mandate of Hero MotoCorp’s Vida, an emerging mobility brand Hero MotoCorp. The responsibilities of the network would include overseeing the brand's global full-funnel marketing, which includes performance and digital marketing. (Representative image: Sven Kucinic via Unsplash)

Keep up with all the key business wins and the account movements

Dentsu India bags integrated media mandate for Hero MotoCorp’s Vida

he account was won following a multi-agency pitch and will be serviced from the network’s Gurgaon office.

As per the mandate, Dentsu India will oversee the brand’s global full-funnel marketing, which includes performance and digital marketing. The agency will manage Vida’s branding and performance campaigns as the brand’s strategic media partner.

Biz Moves: Cake India, Team Pumpkin and Verve Media

Havas Group India’s creative agency, Cake India won the mandate of Hyderabad Black Hawks, one of the leading teams of Prime Volleyball League. Here, the agency is also working with the players to build their brands in the context of the Prime Volleyball League. (Representative image via Unsplash)

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Biz Moves: Big Trunk Communications, Storyboats, Social Beat

Digital integrated marketing firm Big Trunk Communications has won the digital mandate for Yovan Longevity & Health Resorts New York where the agency will manage social media, search engine optimisation (SEO) and media campaigns for the brand.(Representational Image: History Of Soccer via Unsplash)

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Biz Moves: LodestarUM, BBDO India, L&K Saatchi & Saatchi and Social Neeti

Mediabrands India’s agency Lodestar UM, who has been working with BMW India for the last five years has retained the integrated media mandate. The mandate spans the entire media spectrum across mainline, digital, out-of-home, events and special projects. The agency retained the account in a competitive pitch which was held from March to October.(Representative image via Unsplash)

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Biz Moves: Bharat Media Group, Gozoop Group, Puretech Digital, Oktobuzz, Filter Coffee Co

Bharat Media Group OOH mandate for financial services company Muthoot Finance; Gozoop Group won the integrated mandate for Chinese technology company Ecovacs Robotics; and Oktobuzz won the digital marketing mandate of Tata Enterprise’s online shopping site Westside. (Representative Image via Unsplash)

Keep up with all the key business wins and account movements.