Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.
Tag: BARC
Media Mavens: ‘Ratings allow one to rationalize cost,’ says Sanchita Roy of Havas Media
Roy, who is head of strategy at Havas Media Group India, talks about the importance of ratings in decision making and engagement.
Media Mavens: Conversations have become easier with BARC ratings’ return, says Niti Kumar, Starcom
Niti Kumar, COO, Starcom India, on the return of ratings and how it has made decision-making simpler for media buyers and advertisers.