Tag: Advertising

Cleartrip CMO Kunal Dubey: Metaverse can inspire travel but cannot replace it

The campaign targets individuals with a strong intent to travel. In recent months, the number of people searching for flights and hotels on Google has seen a significant increase for both domestic and international travel. The campaign offers customers discounts on flights and hotels, as well as products such as no-cost EMI and free refunds on medical grounds to make travel more stress-free.

Cleartrip’s CMO Kunal Dubey shares the genesis of the ‘Invest in travel’ campaign, key travel trends and thoughts on Metaverse travel.

BCCI – Women’s IPL: Viacom18 grabbed media rights of Women’s IPL, deal valued at Rs 951cr for 5 years

Viacom18's media rights include three categories - linear (TV), digital and combined (TV and digital) - and were sold globally, including India. (Representative Image: Ash Seddon via Unsplash)

Jay Shah, the Secretary of BCCI, announced Viacom18’s winning bid with each match valued at Rs 7.09 crore for the 2023-27 period.

Shehnaaz Gill features in Tata Tea Premium AI-backed Lohri campaign

Through this initiative, users can enjoy AI driven hyper-personalized Tappas made in their own name, celebrating an occasion of their choice that can be seamlessly shared with their loved ones.

Tata Tea Premium built a microsite allowing consumers to create and share their own personalized music video ‘Tappa’, sung and performed by actor Shehnaaz Gill.

Edtech Advertising: ASCI’s report on bad practices in edtech ads points to deeper issues

The industry body states in the latest report that like traditional education ads, edtech ads overemphasise marks and ranks, with mathematics and science dominating the subjects depicted in advertisements. (Representative Image: Ahmed Hindawi via Unsplash)

ASCI flagged off edtech brands for ads full of tall claims, stereotypes, over-emphasis on marks/ranks, perpetuating an unhealthy view of education.

Edtech ads: ASCI flags off edtech brands’ advertising for tall claims, stereotypes, focus on marks and ranks

ASCI's report states that while the marks-linked narrative is not unique to EdTech, spending crores of rupees in perpetuating this narrative can be considered undesirable for society at large. This pattern is seen as problematic by several experts and parent groups that are able to look beyond the immediate impact of advertising promises. (Representative image: Compare Fibre via Unsplash)

ASCI released EdNext a study to spotlight edtech brands’ bad practices and attempts to lay down a responsible approach to edtech advertising.

Punt Partners’ Sidharth Rao: I’d like to believe that I donned the hat of Webchutney’s CHRO

Sidharth Rao said,"Madhu, my co-founder, and I believe given how nascent the martech landscape is, marketers will need time to build inhouse skills to leverage these products to their fullest extent and ensure they work well with all the other products they are using. This will lead to a dual problem - poor outcomes for the marketer and churn for the product provider."

Sidharth Rao, co-founder of Punt Partners, who also founded celebrated ad agency Webchutney, talks about untapped potential in martech, hiring the right talent and his legacy.