From partnering with Airbnb and giving Barbie fans an opportunity to experience Barbie mansion to collaborating with Microsoft and enhancing the gaming experience through the Xbox, Barbie’s marketing team is ensuring that the world embraces the iconic role model.
Tag: Advertising
By 2025, intimate wear category in India estimated to touch $8.5 billion: Khatija Lokhandwala of Zivame
To tap this opportunity, Zivame plans to penetrate into Tier 2 and 3 markets. Its latest campaign is an attempt to normalise conversations around intimate wear, and one which focuses on inclusivity.
Berger Paints assigns its media duties to dentsu X
Berger Paints currently has media spends of around 200 crores. The account was won following a multi-agency pitch and will be serviced from the agency’s Kolkata office.
Storyboard18 Insider: Startups’ cooling period; uninspiring ideas from Cannes Lions; and more
Get your fix of sizzling hot gossip and inside stories.
Mast & Meh: Licious, Doublemint, Meta, Mamaearth, Park Avenue
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Throwback: How the Incredible India ad campaign made a global splash
The global tourism scenario took a hit as a result of 9/11 and its aftermath. The international tourism industry was largely stagnating, and India was no exception.
India ranks as the country with the highest percentage of digital items being bought online: Wunderman Thompson
As per Wudnerman Thompson’s report, Indian shoppers lead the way when it comes to using voice commerce to buy a product and are most likely to buy from retailers and brands that offer better environmental practices.
Brooke Bond Red Label & Ogilvy launch new ad campaign on World Social Media Day
The ad film spotlights everyday slice-of-life moments that bring together people from all walks of life over a cup of tea, making it the ‘original’ social network.
AI isn’t a hype but a real revolution: Yannick Bolloré of Havas
Yannick Bolloré, chairman and chief executive officer, Havas Group, talks to Storyboard18’s editor Delshad Irani at the Cannes Lions 2023, about the need for AI from a media maven’s perspective.
Storyboard18 Exclusive: McCann Worldgroup India wins Air India’s massive business; agency will handle creative and rebranding
Prasoon Joshi-led McCann Worldgroup won Air India’s creative business after a multi-agency pitch process that took several months.