Indian broadcasters never made a sincere effort to engage with their audience. They started out by catering to the lowest denominator, and more than two decades later, the script continues to be the same. If the future seems blurred today, it’s because they didn’t read the writing that had been on the screen.
Tag: Advertising
Ikea India showcases anamorphic billboard to display how Its products can adapt to changing needs
The campaign revolves around three concepts: furniture that makes space for you, furniture that moves with you, and furniture that grows with you.
Mile Sur Mera Tumhara: When ‘one melody’ instilled nationalistic pride
Today marks 76 years since India achieved independence. Mile Sur Mera Tumhara, a film bolstering national integration and nationalistic pride, still continues to stir similar emotions within one despite the passage of 35 years.
Zupee celebrates India’s diversity through ‘Ajab Gajab Rang of India’ campaign ahead of Independence Day
The video displays the amalgamation of diverse cultures and the celebration of culinary traditions from different corners of India.
Explained: Tom Cruise’s brand playbook
The action-movie star has endorsed various brands, including an association with Ray-Ban since 1983.
ITC’s Sunfeast announces Shah Rukh Khan as new brand ambassador for Dark Fantasy
The campaign is set to launch across India in 8 different languages. It will be broadcasted across digital, social media platforms and television channels, forming an integral part of the comprehensive pan-India media plan.
Tax On X: Income From Ad Revenue Sharing Liable To GST, Here’s What Experts Said
Many social media users have in the recent past posted tweets about receiving revenue share from X.
AI led Kofluence partners with ASCI
These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.
Print advertising sees 5 percent growth in H1, Maruti Suzuki leads advertisers list
First half of 2023 witnesses the education sector topping with 19 percent share of ad space followed by services with 16 percent.
Devendra Fadnavis: Politics is all about building a brand
At a recent event hosted by the International Advertising Association (IAA), Maharashtra’s deputy chief minister, Devendra Fadnavis spoke about the importance of communication in politics, brand Maharashtra, his all-time favourite ad and more.