Tag: Advertising

Yardley’s Manish Vyas: If a celebrity is well-known, the brand can spend less on media

Manish Vyas, senior vice president and business head, Yardley India and Thailand highlighted, "The big trend that is happening is consumers moving from unbranded to branded. We are working on the strategy of how to convert from ‘U’ (Unbranded) to ‘Y’ (Yardley)."

Manish Vyas, senior vice president and business head, Yardley India and Thailand threw light on the brand’s successful markets in India, the two different sets of consumers it caters to, his take on Generative AI, and more.

G-SHOCK India ropes in Wieden & Kennedy India as its creative agency on record

Wieden+Kennedy is an independent global creative company with offices in Amsterdam, Delhi, London, Mexico, Mumbai, New York City, Portland, São Paulo, Shanghai, and Tokyo. (Representative Image: Nick Fewings via Unsplash)

In a press note, the brand stated that they picked Wieden & Kennedy as its creative partner because of their understanding of the Indian market, combined with their ability to craft compelling brand narratives.

Dentsu X India onboards Jose Leon as CEO

Prior to joining Dentsu X, Jose Leon held the position of managing director at the Publicis Groupe for over five years. His leadership experience also extends across global technology giants like Adobe.

Jose Leon will report to Anita Kotwani, CEO Media, South Asia, Dentsu.

Mondelez-owned Oreo uses Farhan Akhtar and Artificial Intelligence in new campaign

OREO has introduced special edition packs containing cookies embossed with the letters of the English alphabet. Each pack also comes with a QR code which, once scanned, will redirect the consumer to a microsite where users can share the awkward situation they are in.

The campaign, conceptualised by Leo Burnett India leverages Generative Artificial Intelligence to generate playful answers which then goes to a voice cloning AI engine which plays back the answer in Farhan Akhtar’s voice.

Fractal Ink’s Priyanka Agrawal joins Punt Partners as co-founder

Priyanka Agrawal has been with Fractal Ink since its inception in 2010, and the firm was acquired by the Dentsu group in 2016. After leaving Dentsu, Priyanka started an innovation consulting practice called Forward Slash, focusing on digital transformation for Fortune 500 companies in the US.

Priyanka Agrawal is coming onboard to build a new consulting practice that marries innovation, design and technology and will focus on the North America market.

Elon Musk makes the Twitter bird ‘X’; ad and design experts weigh in on the rebrand

X is currently expanding it safety and elections teams to focus on combating manipulation, surfacing inauthentic accounts and closely monitoring the platform for emerging threats.

The experts seem divided on the brand revamp and whether it could breathe new life into Twitter, which remains way behind its competitors, such as Meta, in terms of user base and advertising revenue.

Unilever’s global CMO Priya Nair: Entertainment and advertising working side by side

Unilever's global CMO Priya Nair stated, "Increasingly, we will see brands using the latest tech to move diversity and inclusion forward in product offerings. The See My Skin campaign from Vaseline is one example of how to address the lack of diversity in images that dermatologists use for diagnoses. It’s just one example of how smart tech combined with great creative can drive positive outcomes for different groups."

Priya Nair, Global CMO, Beauty & Wellbeing, Unilever, shared the campaigns and trends that shaped this year at Cannes Lions and what the future holds.

BBH India wins JAPFA’s creative duties

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As part of the mandate, BBH India will work closely with the brand team to develop a hyper-local marketing campaign to launch the app in their core markets first, followed by an integrated marketing model with further expansion of markets.