Advertising – Page 148

Havells introduces #RishtonKiGrooming campaign

The video showcases their banter and concludes with the sister's happiness evident as she appreciates the surprise, he has presented to her.

The new ad captures the playful relationship between a brother and sister in which the sister curiously asks her brother about the gift.

I&B Ministry issues advertisement advisories on online betting

Vaishnaw emphasized that the central government takes prompt action whenever violations come to its notice, ensuring all measures align with the Constitutional framework

The advisory said that an increase in betting related promotions were witnessed during big sporting events, especially cricket.

Explained: Eastman Kodak Company-JWT-O&M association; birth of the ‘Kodak Moment’

One of the key marketing tactics adopted by JWT was building a loyal customer base that would buy into the brand’s core values and its products repeatedly. Hence, the colour ‘yellow’ was used as a key element of the brand which appeared in most of the advertisements. (Stills from the ad)

In 1997, Ogilvy & Mather bagged not just the consumer imaging business but also the media duties of Eastman Kodak Company, which were worth $40 million and $260 million, respectively. Storyboard18 takes you through how O&M rose to Kodak’s expectations and a lot more.

Volkswagen’s Abbey Thomas on ‘You’re in a Volkswagen’ campaign, women being the major influencer, and more

Volkswagen group's media spends in India are in the range of Rs150-180 crore.

The campaign ‘You’re in a Volkswagen’ encompasses the entire journey of experiences people have on a day-to-day basis.

Tata Consultancy Services’ Nikhil Narayanan joins Pine Labs as creative head

Nikhil Narayanan holds a degree in computer science, and advertising, communication and management.

Previously, Nikhil Narayanan was the creative head at Tata Consultancy Services.

News18 India launches ad campaign to announce its dominance in Hindi news segment

On the digital front, News18 India received 27 percent more video views on Facebook compared to Aaj Tak in July. Moreover, News18 India was also ahead of Aaj Tak by 12 percent in terms of YouTube views last month.

The targeted campaign with a hard-hitting, striking creative breaks the category code to drive home the message and reiterates News18’s prominence in the Hindi news segment with a high impact.

Mars Wrigley ropes in Jasprit Bumrah for its 25 year old Boomer ad campaign

In the TVC, Bumrah, and his teammates leave after a practice session in a frightfully obscure setting. Playing with catchphrases like– ‘Har pal fun kar, Boom Boom Boomer!', the TVC truly brings you the attributes of Boomer and Bumrah together. (Still from the ad)

The latest TVC builds on ‘Boom Boom Boomer’ jingle evolving its humorous essence to ‘Har pal fun kar, Boom Boom Boomer!’

PM Modi posts on Moneycontrol’s Bullish On India campaign; says India’s a beacon of hope

‘Bullish On India’ will put a spotlight on India's vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India's growth trajectory.

‘Bullish On India’ will put a spotlight on India’s vast economic landscape to provide investors, businesses, and readers with comprehensive insights into the factors propelling India’s growth trajectory.

Punt Partners looks to create a homegrown network in India’s martech space

The firm led by Madhu Sudhan emphasizes problem-solving for clients and aims to differentiate itself through its integrated offerings, data and tech capabilities, and a focus on martech.

Punt Partners is focused on strategic hirings across creative, performance, and martech areas.

Gwalior Suitings: When the Pataudis saved a little lamb, the brand’s fortune changed

The commercial, which was shot on a 30 mm film and released on Doordarshan, went on to grace the cinema screens, too. “Cinema advertising was very popular during that period. We did 60 second versions for the cinemas. Thirty seconds, some 45 seconds and 15 seconds for television,” George Mangalath Thomas stated. (Stills from the ad)

‘The Lamb’ commercial, featuring veteran actor Sharmila Tagore and late former captain of Indian cricket team Mansoor Ali Khan Pataudi, set the tone for celebrity advertising. It was hailed as one of the early pioneers of celebrity advertising, and ran for seven years.