Legendary former cricketer Sachin Tendulkar registered a case against an unidentified person for using his image to promote products that he doesn’t endorse.
Renowned former cricketer Sachin Tendulkar has raised a complaint with Mumbai Police against the “unauthorised” use of his name, photo and voice in “misleading advertisements”,
A case has been registered against an unidentified person under sections including 465 and 500 of the Indian Penal Code (IPC).
Tendulkar has alleged that the advertisements are misleading citizens to buy products and services online. An online drug company was doing advertisements of a product that the former cricketer does not endorse.
A website named sachinhealth.in was promoting products by using Tendulkar’s image thus leading to his name and images being used illegally.
In a LinkedIn post, SRT Sports Management shared, “At SRT Sports Management Pvt Ltd (SRTSM), we have noticed that there have been attempts to impersonate Mr Sachin Tendulkar attributes in an unauthorized manner, for selling products and services not associated with him. These are being done with a deliberate and malicious intention of misleading gullible citizens to buy unauthorised products and services online,” and added “We have lodged an official complaint with the Cyber Cell department and have highlighted these to social media platforms where such misleading advertisements are being broadcast.”