Spotify India is a premium Gen Z urban platform: Arjun Ravi Kolady

As per Arjun Ravi Kolady, Spotify’s audience is highly attuned to streaming services. Netflix and Amazon Prime Video, who are in the streaming business have done some fantastic work too. Such brands have three objectives. Either they want to show the breadth of their library or they want to help people find more of what they love. The other objective is around the launches of new shows. (Stills from ads)

Arjun Ravi Kolady, head of sales, Spotify India speaks on audio advertising, programmatic ads, creativity and more.

Biz Moves: Big Trunk Communications, Storyboats, Social Beat

Digital integrated marketing firm Big Trunk Communications has won the digital mandate for Yovan Longevity & Health Resorts New York where the agency will manage social media, search engine optimisation (SEO) and media campaigns for the brand.(Representational Image: History Of Soccer via Unsplash)

Keep up with all the key business wins and account movements.

How meat unicorn Licious is going regional and cracking Southern markets

Plant based meat is an interesting launch and obviously has taken a lot of people by surprise. The way Licious have positioned themselves on “Crave”, which is a plant based meat offering, is that there are days in a week when a lot of meat eaters refrain from consuming meat and Crave is meant to cater to that particular consumer segment so that anyone who has a craving for something like meat should not miss out for whatever reason.

Santosh Hegde, VP Marketing, Licious, talks about its evolving target consumer base, more women buying meat online and why customers in South India can be unforgiving when it comes to recreation of local delicacies.

Throwback: The Spice route to MDH’s Rise

Dharampalji’s entry into the advertising of his own brand gave it a fillip. It all started when an actor portraying the father of the bride in a MDH TV commercial didn’t show up for work. Dharampalji took up the role. Since then, he was a constant fixture in all MDH advertisements, becoming the face of the brand he had created. This was an unconventional approach to creating brand awareness. (Stills from ads)

Apart from the memorable jingle, the presence of Mahashay Dharampalji Gulati, founder of MDH in the ads became notable too. He became the “Dadaji” figure in the commercials, dressed in traditional wear and adorned with a string of pearls.

Bookstrapping: The Architect of the New BJP — How Narendra Modi Transformed the Party by Ajay Singh

In this detail oriented book, the author talks about how Narendra Modi would insist on computerisation, regimentation, documentation, and discipline, long before he becomes the Prime Minister of India. So much so, that whenever senior BJP party leaders in the 1980s and 1990s had an insurmountable problem, they would depend on him to manage the situation. (Image: Amazon)

This book is a credible attempt to analyse the work of Narendra Modi before he became Prime Minister, says our reviewer. Bookstrapping Rating: 3.5 stars.

This is a moment of reckoning for Indian brands: Vivek Gambhir, boAt CEO

"I believe that the future is even more exciting. So being paranoid, being humble, being agile, being obsessed with consumers, that's what keeps us going. We are market leaders, but at the heart, this is a company with a lot of hustle and a company that is continuing to be a challenger." - Vivek Gambhir, CEO, boAt

boAt’s chief executive officer, Vivek Gambhir speaks about the brand’s journey from challenger to leader and plans to become a global Indian brand.

Workplace Bullying: How Unilever’s Nitin Paranjpe dealt with a boss who was a bully

"Few people have the same high and totally uncompromising standards of integrity that they have," Nitin Paranjpe stated, reflecting on his long professional relationship with Dhaval during their time at HUL and Unilever.

Paranjpe, who is non-executive chairman of HUL and chief transformation officer and chief people officer at Unilever, says that he dealt with a former boss whose working style was nothing short of bullying.

Aditya Birla Capital promotes Darshana Shah as head – marketing and CX

Shah has over 26 years of work experience. She started her career at Boston Software & Technologies as a marketing manager, business manager - Cyberkids. Then, she joined NIIT as the product manager for the sales and marketing department. Shah also held senior level marketing roles at Future Group, Reliance Retail and HyperCITY Retail

Prior to this, Darshana Shah was the executive vice president – digital, marketing and customer experience at Aditya Birla Capital.