Rana Daggubati slams Indigo: How impactful are celebrities’ negative reviews of brands?

Actor Rana Daggubati recently took to Twitter to post about his sour experience with Indigo airlines. The actor reportedly had a tough time at the Rajiv Gandhi International Airport in Hyderabad after the airline misplaced his luggage. He said it was ‘India’s worst airline experience'. (Image source: via Twitter - @Thyview)

Decoding the impact of criticism from a much-loved celebrity versus a common man’s review, on a brand’s reputation.

Brain Matters: Marketing, decision making and the psychology of smell

The psychology of smell reveals a lot about the way we interpret our environments and make decisions. Why is smell so primal? Maybe because it is the only sense that is more or less in a ‘developed’ state during our time in the womb. Our abilities of touch, taste, hearing are at the bare minimum. As for sight, we are yet to open our eyes at this stage. (Representational image via Unsplash)

From the sweet, sweet smell of success to the stink of a failure, we’ve always used our sense of smell to convey, in rich visual imagery, what’s going on in our mind. It begs to ask. To what extent does our sense of smell affect our decision making?

The rise of South Indian Cinema: How Southern movies are going national

An important factor contributing to the rise in its viewership is the way films are being marketed. For instance, KGF’s lead actor Yash travelled to different parts of India to promote the film. To further build the hype, he also engaged with bloggers and YouTubers. This was something the northern belt saw only happening for Bollywood films. Similarly, item numbers from these films also reached out to a much wider audience than ever before. Oo Antava Mawa from Pushpa, for instance enjoyed equal popularity among fans who loved and praised Arijit Singh’s Kesariya number from Brahmastra.

South Indian films now contribute more to overall box office collections than Bollywood offerings.

Don’t write off Twitter just yet

At $44 billion, Musk has overpaid for Twitter. Given the recessionary trends, he has aired fears of Twitter sliding into bankruptcy. But, as they say in Silicon Valley, only the paranoid survive. Many experts predict a 40 percent hit to advertising into 2024, meaning annual revenue of less than $3 billion. But Musk has made a good start with nearly 50 percent layoffs, saving nearly $1 billion in annual costs. With business innovation, and prudent financial management, Musk could smooth over the costs and expect more. (Representational image via Unsplash)

Twitter is going through an unsettling time, but Musk has a track record for turning organisations around.

Famous Innovations elevates Mithila Saraf as CEO

In a statement, the agency says that in her last 10-years at Famous, Mithila Saraf has steered growth for more than 50 brands including Raymond, Mahindra, Titan, Van Heusen, Budweiser, Absolut, Jameson, Diageo and Unilever among others.

Saraf began her career with Famous as an intern and played multiple roles over the years, the last one being business head – Bengaluru.

How WPP’s Landor, Wunderman Thompson transformed Monster to foundit

In the earlier avatar, Monster has been a job platform for over two decades. A lot has changed since then. With the rapid digitisation and influx of platforms such as LinkedIn, job boards and listing platforms have to be redefined especially for younger workforce.

A behind-the-scenes view of Monster’s rebranding that signals a new meaning and direction for the brand.