Month: March 2024

IOA reiterates stance on unauthorized ads for Paris Olympics

IOA said, “It has come to our attention that certain corporate entities and business houses are attempting to capitalise on the excitement surrounding the Paris Olympic Games by creating unauthorised advertisements and promotions. The IOA strongly condemns such actions and emphasises that any advertisement related to the Paris Olympic Games 2024 must have prior approval from the 10A.”

The IOA emphasised the importance of respecting intellectual property rights and the official endorsements established by the International Olympic Committee (IOC).

SKODA’s Rahul Pansare joins Stellantis

Interestingly, this is Pansare's second stint with the automobile company. Previously, he served as Head of Marketing and PR between February 2018 and May 2023. (Image source: LinkedIn)

Rahul Pansare has also worked with Volkswagen India, Reliance Big Entertainment, Philip Morris and Fiat India.

MIB’s Sanjay Jaju: OTT to be seen as a chief contributor to India’s soft power

Initially the coverage of DD Free Dish was limited to Himachal Pradesh, Chhattisgarh, Karnataka, Madhya Pradesh, Rajasthan, Uttaranchal, North East Region and Gujarat i.e., where the percentage of TV broadcasting services coverage was below national average. At present, coverage of DD Free Dish services is throughout the Indian territory except Andaman and Nicobar Islands.

Sanjay Jaju highlighted that the digital media segment is witnessing a growth of 30 percent YoY: “The main shift here is largely due to the large shift in the OTT space.”

Bacardi India announces Mahesh Kanchan as marketing director for India & neighboring countries

Kanchan holds an MBA from the Jamnalal Bajaj Institute of Management Studies, Mumbai, and a bachelor’s degree in commerce from Narsee Monjee College of Commerce, Mumbai. He has also pursued a Leadership Development Program from the prestigious London Business School.

Prior to his tenure at Del Monte, Mahesh Kanchan led marketing efforts in the Indian alcobev sector in his role as Vice President – Marketing & Revenue Growth Management at Carlsberg India.

FICCI-EY Report: M&E sector grew over 8 percent in 2023 to cross Rs 2.3 trillion. All the key findings

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Digital revenues to surpass TV in 2024. Online gaming overtook filmed entertainment to become the fourth largest segment. Key findings from the 2024 FICCI-EY Report.