Month: February 2024

CTV advertising up from Rs 450 crore to Rs 1,000 crore in 2023: Reports

On November 20, the Parliamentary Standing Committee on Communications and Information Technology met with multiple stakeholders to discuss concerns about the vulgarity of content streamed on OTT platforms.

According to the Madison report, the dramatic drop in prices of analogue TV sets and the availability of broadband at low prices has increased CTV population and made CTV find favour with advertisers.

Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Top advertisers said that the divergence in projections is due to differences in digital Adex numbers and agencies’ own vantage and advantage.

Meta to stop payments to news organisations that fact-check misinformation on WhatsApp

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

Most of the world is heading into election season this year, including India and the US. As per reports, the cuts in payments could potentially affect news organisations’ ability to verify non-election content.

Publicis versus WPP: Publicis Groupe tops 2023 global new business with $700 million

According to the R3 report, the value of Creative accounts globally increased in 2023 by 8.4 percent across a 13.7 percent decrease on volume. Holding companies accounted for most of those wins, with Publicis Groupe, WPP, and Interpublic Group leading in that order. Three independent agencies (Wieden+Kennedy, M&C Saatchi Group, and Mother) rounded the top 20 in the Creative New Business League. (Image source: Facebook and X)

Publicis Groupe leads the 2023 global New Business League holding group rankings, with its win of Pfizer pushing it past WPP; its closest competitor for the last eight years.

Paytm Payments Bank left out of list of 32 authorised banks to buy FASTags

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

The Indian Highways Management Company (IHMC) has informed highway users to buy their FASTags from a list of 32 authorised banks, not including Paytm Payments Bank.

Asian Paints CEO Amit Syngle’s path to Rs1 lakh crore in revenue

The goal is to increase the mind share of the brand and look at influencing not just the bottom of the pyramid but even the luxury space, which has immense growth potential with rising disposable incomes, Syngle noted. (Image sourced via Pinterest)

Asian Paints targets Rs1 lakh crore revenue over the next decade with product expansion and building a services brand.

This news about ChatGPT-maker OpenAI reportedly dropped Google-parent Alphabet’s stock

Under the proposed plan, these partnerships would become non-exclusive, granting device manufacturers and browser developers the option to switch default search engines each year.

On Thursday, February 15, Alphabet’s stock dropped by as much as 3.8 percent, significantly underperforming the Nasdaq 100, which saw a 0.3 percent dip.