Month: February 2024

Pocket FM launches Pocket Novel; to invest US$40 mn

The platform has witnessed its writers' community flourished to over 150,000 writers with the top-performing writers earning impressive incomes, with some exceeding US$2500 every month. (Image source: Moneycontrol)

The online novel reading platform market in India is yet to be explored at its potential, with the global market projected to exceed US$6.5 billion by 2028

FM Nirmal Sitharaman, RBI deputy governor and top officials to meet fintech heads

This meeting is in the wake of RBI’s regulatory action against Paytm’s banking arm Paytm Payments Bank. On the government’s agenda, fintech and innovation in fintech stand as the topmost priority. This is followed by digital payments being a mainstay of its social sector programmes, stated a media report.

The meeting, which is scheduled for February 26, is to reassure the fintech industry that the sector would be a priority for the government.

Data security, a top priority for MIB: Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

As Storyboard18 first reported on February 15, MIB Minister Anurag Thakur addressed various topics at the International Conference and Exhibition on Broadcast and Technology, including regional content, sustainable broadcasting, and data security.

Havas India’s transformation chief Jaibeer Ahmad on his way out

Jaibeer Ahmad started his career at Lowe Lintas and Partners as account executive, and went on to work across Ogilvy & Mather, Draft FCB Ulka, Rediffusion Y&R, Samsung Electronics, Saatchi & Saatchi, J. Walter Thompson and Cheil Worldwide.

Jaibeer Ahmad was reporting to Rana Barua, Group CEO, Havas India, South East Asia & North Asia (Japan & South Korea).

As the public broadcaster we have to balance revenue and content diversity: Gaurav Dwivedi

In a world increasingly dictated by algorithms, Dwivedi emphasizes the importance of human judgment in journalism. He believes in empowering reporters to retain control over their narratives and their revenue. (Image via Prasar Bharati website)

In 2023, Prasar Bharati’s revenue from auction of MPEG-2 slots saw a 66 percent boost, touching Rs Rs1071 crore. This bounce-back followed a 12 percent decline the previous year.

Dentsu Creative bags the creative mandate of Motorola

The agency won the mandate following a multi-agency pitch and will service the brand from its Delhi office. (Image source: Moneycontrol)

As per the mandate, Dentsu Creative will spearhead a wide spectrum of services across digital and mainline platforms.

Byju’s downsizes office space in Bengaluru; vacates 400,000 sq ft property

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

Byju’s was paying a rental of about Rs 4 crore per month for the office space and had signed the rental agreement about 3.5 years ago with the Prestige Group.