January 2024 – Page 43

International Hockey Federation (FIH) signs 4 year media rights agreement with Viacom18

Currently, sports in India contributes about 1% of the national economy– on par with most major sporting nations, as per the report. (Image sourced via X)

With India being such a historic powerhouse of global hockey, this agreement is a great asset to boost the popularity of the game in the country even further.

CashKaro ropes in Ishan Agarwal as director – brand and creative

Ishan Agarwal, who began his career with Capital Marketing, has worked in companies like Madison World, DDB Mudra Group, DA MILANO Leathers, Heads Up For Tails and Bandstand Hospitality.

Previously, Ishan Agarwal was the brand lead at HT Media.

Puneeth Bekal joins HDFC Securities as CMO and HDFC Sky as executive vice president

Prior to this, Bekal served as director - area marketing for Mastercard.

Bekal’s new role is expected to start on January 9.

Flipkart planning to cut down its workforce by 5 to 7 percent; decision likely to affect 1500 emplyees

At 17 years old, Flipkart has not updated its logo since 2015, a move aimed at appealing to mobile-first users.

The exercise has already been set in motion with performance reviews and will be completed by March-April 2024. Flipkart has 22,000 employees.

Zee denies Sony merger termination

Zee Entertainment Enterprises issued a denial on the merger’s termination in a regulatory filing.

BluSmart signs MoU with ASDC to train 250 women in Delhi NCR for employment

Under this MoU, while ASDC will implement a 3-month comprehensive driver skills training to equip these women candidates with the necessary skills and knowledge required for safe and efficient driving,

For the first time under Project Sakhi, BluSmart and ASDC will offer skill sets and training to 250 women in Delhi NCR. The primary objective of this collaboration is to provide employment opportunities.

‘Trivago guy’ Abhinav Kumar joins Estate Protocol as head of marketing

Abhinav Kumar is best known for featuring in ads of brands like Trivago and Paytm. He is popularly known as the 'Trivago guy' and has featured in several memes since then.

Abhinav Kumar is best known for featuring in ads of brands like Trivago and Paytm.

Samsung’s ‘AI for All’ Vision Unveiled at CES 2024

Samsung has been elevating what a PC can do and has been collaborating with Microsoft to create new, seamless connected experiences.

Samsung outlines strategy for using AI technology to make the connected device experience safer, more inclusive, and more energy-efficient.

Emergency cash requirement to Sextortion, match-making site Matrimony launches ‘Safe Matrimony’ campaign to raise awareness about frauds

In the campaign video, Vidya Balan talks about these frauds explaining the importance of being vigilant in the digital world and the methods to stay safe. (Still from the video)

This campaign is an initiative by Matrimony.com to guide customers to stay safe in the digital world and create awareness about safety while using the matchmaking ecosystem.

Sports TV genre experienced a 53 percent increase in advertising volumes during April-June 2023

he platform will exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will be live-streamed, starting 23rd February 2024, exclusively on JioCinema. (Image source: @IndianCricNews via X)

As per TAM, the ‘Jiocinema App’ maintained its position as the top brand throughout the first, second, and third quarters of 2023