Month: January 2024

Razorpay launches digital ad campaign to educate customers about safety measures for digital payments

The 2-part ad series featuring Gulshan Grover and Urvashi Dholakia aims to empower end-consumers with essential information for making informed decisions when engaging with a business through digital transactions.

Gulshan Grover and Urvashi Dholakia play the role of unethical business owners who aggravate the insecurities of these customers.

Moj and ShareChat partner with Integral Ad Science

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

This is in order to deploy media quality measurement for the advertisers on its platform.

B Lab conducts initial review of partnership between Havas and Shell

In 2020, Shell had pledged net-zero carbon emissions by 2050. But, along 2023, this was backtracked. (Representative Image: Markus Winkler via Unsplash)

A series of complaints were received from 26 B Corp agencies (communication and advertising agencies) between September and October. Since then, there has been pressure on B Corp to strip the agency’s B Corp accreditation (a certification signifying that businesses are meeting high standards of performance, transparency and accountability).

Pidilite Industries reports revenue of Rs 3,130 crore aided by robust underlying volume growth

"We continued to invest in our brands, upgrading and building new manufacturing facilities and expanding our distribution network," the company said in a statement.

India’s leading manufacturer of adhesives, sealants, and construction chemicals reported a consolidated profit after tax (PAT) or net profit at Rs 510.9 crore for the quarter ended December 31, 2023.

Delhi High Court stays ASCI ruling that prevents Kent from using ‘Kent deta hai sabse shudh paani’ tagline

Justice Pratibha Singh saw that Kent had been using the tagline for the last 15 years. Furthermore, exaggeration and puffery were normal in advertising. (Representative Image: Mikhail Pavstyuk via Unsplash)

The ASCI passed the order on December 29, 2023 after realising that Kent’s claim was without any supporting data. The complaint was filed by TTK Prestige.

MakeMyTrip records highest quaterly gross bookings; hotels and packages segment see 38.8 percent growth

During the quarter, the company built on its spiritual tourism product and launched Ayodhya charter train package with 800 passengers and it plans to scale this and other similar offerings in the coming quarters. (Image source: Moneycontrol)

During the quarter, the company built on its spiritual tourism product and launched Ayodhya charter train package with 800 passengers and it plans to scale this and other similar offerings in the coming quarters.