August 2023 – Page 8 – storyboard18

Ikea to commence e-commerce operations in NCR by December 2024, says report

In February 2023, IKEA, has called for a creative pitch India. Storyboard18 was first to report about it. In April, the company hired Leo Burnett India as its creative partner for Indian market. (Representative Image: Jueun Song via Unsplash)

The Swedish company has invested Rs 10,500 crore in building five stores in India, in addition to announcing investments in two large shopping centres with integrated Ikea stores.

YoungGuns Class Of 2023: Interactive Avenues’ Eshwari Pandit and Shilpa Sudhakaran

Eshwari Pandit (left) has been behind interesting initiatives like ‘Prime On Your Plate,’ a fun quiz game that was played by over 1 million users on the Swiggy. Shilpa Sudhakaran (right) currently leads renowned brands at IPG Mediabrands India such as Mahindra & Mahindra Auto (personal vehicles, trucks, buses, electric and commercial behicles), Mahindra Finance, ITC Personal care, Tourism Australia, Machos Hint and Skechers.

Eshwari Pandit is working on inculcating an environment of ‘conscious creativity’ and Shilpa Sudhakaran is building a 20 plus member team and is a strategy expert.

InMobi’s Glance launches in Japan, aims for 40 percent of Android market

Glance, founded in 2019, uses artificial intelligence to deliver personalised content to a mobile phone user’s lock screen. It comes pre-loaded on various Android phones, and offers curated content ‘at a glance’, without having to unlock your phone, and without having to download a separate app. Users can feed in their preferences, and turn on filters as relevant, and read the news, follow sports, play quick games or learn trivia, watch live-streamed events, even shop, right from their locked screens. (Image source: Forbes India)

The smart lock screen product offers users personalised content, without the need to unlock their phones or download an app. But to conquer Japan is a tall order.

What’s kuch khaas about the iconic Cadbury Dairy Milk ad?

The ad became so popular that Ogilvy remade the ad in 2021 with a role reversal.

Lesser known stories about the Cadbury Dairy Milk ad conceptualised by Piyush Pandey and Ogilvy.

Byju’s chief business officer Prathyusha Agarwal, two more senior execs quit

Prathyusha Agarwal began her career at Unilever, and went on to work across MarketGate Consulting, Star India, HDFC Life and Zee Entertainment Enterprises.

The departure of the senior executives come at a time when Byju’s is trying to get its operations and finances in place.

Pepsi at 125 years: fun facts about the cola brand

Pepsi was the first major soft drink to switch to using high fructose corn syrup instead of sugar in its recipes. (Representational image by John Fornander via Unsplash)

As beverage brand Pepsi celebrates 125 years, take a look at some interesting moments from its journey.

YoungGuns Class Of 2023: Madison’s Chinmay Chandratre and Siddhi Goyal

Chinmay Chandratre (left) hacked Google Search by using a smart word-play, leveraged from the misspellings of the biggest competition to launch the client’s new product. Siddhi Goyal’s (right) noteworthy campaigns are “Missing I” for Tata Salt where clutter breaking media innovation was done across all integrated media platforms.

Chinmay Chandratre and Siddhi Goyal are changing traditional media agency codes by working on modern tech-led brand work. Here’s how.

IBM CEO Arvind Krishna says India must develop sovereign AI, moots national AI lab

IBM said in May that it plans to pause hiring for roles as it expects that as many as 7,800 jobs could be replaced by AI, with 30% of non-customer-facing roles replaced by AI and automation over the next 5 years. IBM is also using AI to perform 90% of mundane HR tasks such as promotion and assessment of people. (Image source: Moneycontrol)

The chairman and CEO of IBM further said India is poised to ride the AI wave successfully, after BPO and IT services.

JioCinema’s Taali touches 25 mn viewers in 2 weeks

With 25 million/2.5 crore viewers, Taali reaffirms JioCinema's position as a clear frontrunner in the digital entertainment landscape.

Boasting an IMDb rating of 8.6, with a prominent position on the Ormax charts as one of the leading originals in the launch weeks, Taali continues to be hailed by the audience as one of the most loved series, since its launch.

YoungGuns Class Of 2023: Leo Burnett India’s Ayshwarya Sharma and Durgesh Amble

From picking 50 plus metals at several domestic and international awards like Cannes Lion International festival of creativity, D&Ad, Spikes Asia, The One Club Awards, The Clio, Goafest, and IAA Awards to designing the India’s first jersey inspired by fans, Durgesh Pragati Satish Amble (left) has multiple achievements in his kitty. One of Ayshwarya Sharma’s (right) impactful works is ‘The Missing Chapter’ for P&G’s menstrual hygiene brand Whisper. The campaign won the Sustainable Development Goals Grand Prix at Cannes, following to win the Grand Prix at Epica, The Glass Award for Change at Spikes a Graphite D&AD.

While Ayshwarya Sharma, brand strategy partner, Leo Burnett India, is focused on creating ideas in the areas of sustainability and social change; Durgesh Pragati Satish Amble, creative director, Leo Burnett India’s work often hit the social media charts.