Month: August 2023

Philips expands local manufacturing of personal health products in India to serve local demand

With a commitment to cater to the evolving needs of consumers by providing tailored solutions, Philips is manufacturing a range of hair care essentials including hairdryers, hair straighteners, and hairbrushes in the beauty category. (Imaged sourced from CNBC)

The company has expanded production at its co-manufacturing site in Baddi, Himachal Pradesh, which will now produce mother and childcare products in addition to the beauty and grooming products already being made at the site.

Watch what happened when we quizzed Lloyd Mathias, Karthik Srinivasan and Sanket Audhi (Part 2): Brand Blitz Quiz

Storyboard18’s first edition of Brand Blitz Quiz is getting truly national. Brand Blitz Quiz received over 600 registrations from different corners of India. From Shillong, Bokaro, Thrissur to Tezpur, Surat and Trichy, and from top metros cites in the country, Brand Blitz Quiz is bringing madvertising geniuses from over 80 cities together.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community. This special episode is packed with fun-facts and unheard stories.

Find out key consumer trends from Uber’s 10-year journey

Over 30 percent say mobility offered through multiple modes is the single most loved aspect of Uber. Avoiding car maintenance or driver salaries ranks second while freeing up time during commute is the third most loved aspect. Nearly 55 percent say that sustainable mobility will become mainstream over the coming decade. (Image sourced from Moneycontrol)

Uber’s research states that 72 percent say that availability of ridesharing options has made them re-evaluate purchase of a personal vehicle.

Hershey India launches personalised gift packs ahead of Raksha Bandhan

The brand has played on the relatability factor of “How well do you know your sibling?” (Representative image by Paras Kaushal via Unsplash)

Consumers are encouraged to scan the QR code that leads to answering fun questions about their siblings. On answering these questions, the consumer would receive a personalized wish generated by AI that can be conveniently shared over WhatsApp with their siblings.

Eveready unveils new logo and refreshes brand identity

While retaining the ‘Cat-O-9’ unit which has been a defining image of the brand, the revamped Eveready logo marks a strategic drive; it derives its inspiration from the loop of infinity.

This transformation bespeaks a future-ready, self-aware brand. The tagline ‘Give Me Power. Give Me Red.’ reinforces Eveready’s identity as an unwavering source of strength and resilience.

What Tata Motors’ EV business rebranding signals to the world

The other challenges are "a lot of myths and certain bottlenecks in terms of charging". But based on all cars that we have sold in the EVs space, 96 percent of the time people charge at home. Lack of awareness about within-city charging and need for more charging stations on highways, are consumer challenges. (Image source: Moneycontrol)

Tata Motors expects EVs to account for half of its passenger vehicle sales by 2030; aims to sell around 1 lakh EVs this year.

Shell promotes Mansi Madan Tripathy as country chair

Mansi Madan Tripathy started her career at Bharat Electronics as an engineer, and began her journey at Procter & Gamble where her last position was as director - global shave care.

In her new role, Mansi Madan Tripathy’s mandate will involve overseeing Shell Group of Companies in the country.

Tata Motors unveils Tata.ev, it’s new home for passenger electric vehicles

The 2024 X Index surveyed 55,000 consumers in 9 global markets (U.S., U.K., France, Mexico, India, Portugal, Spain, Brazil and Argentina) and examined customer experience with bricks-and-clicks brands, retailers that maintain brick-and-mortar stores in addition to selling online, and pure players, internet-only retailers. (Image source: Moneycontrol)

As the EV offering grows, spurred by surging consumer demand and a robust, thriving product lineup, customers expect a unique experience across all touchpoints, from the brand to the product and its ownership cycle, Tata Passenger Electric Mobility, a unit of Tata Motors, said in a statement.