August 2023 – Page 25

Virat Kohli is Asia’s highest paid Instagram celebrity

As Virat Kohli continues to etch his name in the annals of cricketing history, his journey serves as a reminder of the complexities of success.

According to the data presented by hopperhq, Kohli earns $ 1,384,000 for one Instagram post. This makes Kohli, who is also the most followed Asian on Instagram, the highest earning Asian on the list and 14th overall, just behind American actress, dancer and singer Jennifer Lopez.

Mankind Pharma creates AI marketing campaign featuring Anushka Sharma for Prega News

With the help of artificial intelligence, Prega News created the face and voice of Anushka Sharma and made multiple versions of the video and sent it to lakhs of chemists through WhatsApp.

Leveraging the power of AI, Mankind Pharma endeavors to create a personalized connection with lakhs of pharma outlets across the country.

AI led Kofluence partners with ASCI

This move by Godrej & Boyce positions the company to capitalize on the growing aspiration and digital payment-driven demand in smaller cities and towns (Representative Image: Vardan Papikyan via Unsplash)

These guidelines will promote responsible content creation and advertising practices, ensuring that the influencer marketing ecosystem adheres to the highest transparency and authenticity standards.

Print advertising sees 5 percent growth in H1, Maruti Suzuki leads advertisers list

First half of 2023 witnesses the education sector topping with 19 percent share of ad space followed by services with 16 percent.

X CEO Linda Yaccarino shares insights on Twitter’s transition, working with Elon Musk

In May, Elon Musk announced the appointment of Yaccarino, the former advertising head of NBCUniversal, as new CEO with a mandate of building a new version of Twitter. (Representative Image: Linda Yaccarino via LinkedIn)

Elon Musk and Linda Yaccarino, while operating within well-defined lanes, are united by a shared belief in X’s overarching mission. This mission, as Yaccarino articulated, centers on the foundational core value of free expression.

LaLiga hopes image makeover will help corner new arenas in India

Indian cricket team captain Rohit Sharma continues his four-year association with the league as its brand ambassador. (Representational image by Fancy Crave via Unsplash)

LaLiga is focusing on new markets and sees Gen Z as the future. As tier 1 and 2 cities in India develop into football hubs, the football league is keen on improving its presence here via social media and fan activation.

Devendra Fadnavis: Politics is all about building a brand

Devendra Fadnavis further mentioned how politicians need to start thinking of smart communication strategies. “Today, communication is more of perception and myth. People have very short memory because every second, they have something to consume via their mobile, television or some other medium. It is the time where communication has to be smarter,” he explained. (Image source: Moneycontrol)

At a recent event hosted by the International Advertising Association (IAA), Maharashtra’s deputy chief minister, Devendra Fadnavis spoke about the importance of communication in politics, brand Maharashtra, his all-time favourite ad and more.

Influencer live-streaming: the new power tool of the creator economy

Live-streaming platforms have become virtual communities, bringing together creators and viewers from different walks of life. These platforms foster a sense of belonging and camaraderie, as audiences connect, engage, and support one another. (Representative Image: Nicolas LB via Unsplash)

Live streaming has played a vital role in empowering diverse talents across India. From musicians, artists, and comedians to fitness enthusiasts, chefs, and educators, live-streaming platforms have provided a level playing field for creators from all backgrounds. This inclusivity has allowed Indian creators to showcase their unique skills and talents, irrespective of societal barriers.

Jupiter launches new ad campaign to promote its on-demand salary offering

Jupiter wants to send across the message to millennials that they can withdraw their own hard-earned salary any day of the month.

Jupiter highlights the employee-HR relationship in its new mockumentary style ad campaign.

Weekly Shorts: Influencer brand trip: effective or controversial?

Tourism is a visible showcase, using creativity to help spark conversation around the dramatic changes on the ground and shatter prejudice. (Representative Image: Annie Spratt via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.