November 2022 – Page 2

Bacardi India’s Zeenah Vilcassim on NH7 Weekender and consumer trends in the alco-bev category

While the demographic data may have evolved over the years, the preferences of audiences attending NH7 Weekender continue to remain the same. They care about listening to good music, celebrating indie talent, building connections and meeting new people. That profile of the audiences hasn’t changed much for the last 12 years—these are inherent human needs, trends and truths that will probably be the same, says Zeenah Vilcassim.

Zeenah Vilcassim, marketing director, Bacardi India, shares the company’s secret sauce behind creating branded content and bets on experiential marketing.

Digital Marketing Mavericks: Why Schbang wants to stay independent and be a truly Indian agency brand

In September 2022, Schbang expanded to the UK with an office in London. A team of 20 members in India have been designated to work for clients in the UK. Schbang is looking at India as a big delivery centre as it expands globally. The agency has identified its next EU destination and is planning to collaborate with a boutique agency to make their entry. Pictured (L to R): Sohil Karia, Harshil Karia, and Akshay Gurnani.

Harshil Karia, Akshay Gurnani, and Sohil Karia discuss their roadmap to take their “India to the world” proposition.

‘Bisleri is veri veri extraordinari’: Evolution of Brand Bisleri’s advertising

Bisleri is a brand on everyone’s lips—not just the water in the bottle, but the name on its label. So just as people say Cadbury when they mean chocolate, Dalda when they mean ‘vegetable ghee’ and Pampers when they want diapers, they asked for Bisleri when they wanted packaged water, writes Sumanto Chattopadhyay

News of Ramesh Chauhan selling Bisleri to the Tatas got everyone talking about the ubiquitous drinking water brand. But it’s also a brand that’s had iconic and creatively effective advertising.

Prasoon Joshi becomes Uttarakhand’s brand ambassador

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Prasoon Joshi is respected for his contribution to popular culture and for framing public consciousness in India through his work and content creation across advertising, poetry, songwriting, and cinema.

Short video platform Josh’s country manager Rubeena Singh quits

Singh joined Josh, a homegrown short video platform in October 2021. Prior to this Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

Prior to this, Singh was the chief executive officer of Dentsu Group-owned digital-first media agency iProspect, where she spent four years.

Ad volumes per match during ICC T20 World Cup 2022 saw 47 percent drop over 2021: TAM

s per TAM, ad Volumes per match during ICC T20 WC 2022 saw a drop of 47% over ICC T20 WC 2021. The number of categories that advertised last season fell from 48 to 46, followed by the number of advertisers that also saw a drop. The number of advertisers in 2021 was 57, while this year it stood at 50. Similarly, there were 84 brands that advertised in ICC T20 2021 and this year it was 80.

Between the two consecutive T20 World Cups, the ecom-gaming category was among the top five advertisers.

Nithin Kamath weighs in on Mercedes executive linking SIPs to low sales

Kamath has several times spread awareness on deepfakes and how they can be misused and the consequences can be grave. (Twitter via @CNNnews18) (Image source - Twitter via @CNNnews18)

Nithin Kamath was responding to a statement made by Mercedes India sales and marketing head Santosh Iyer where he claimed that if the money saved for SIP was diverted toward the luxury car market, the business would improve tremendously.

Dentsu hires Unmesh Pawar as chief people officer for India and South Asia

Unmesh has more than 25 years of experience in diverse aspects of human resources, with an early foundation in services and consulting. He has built differentiated capabilities for well-known brands such as Accenture, Mastek, Tata, and Peerless by designing and deploying innovative talent management practices. Previously, he served as KPMG's chief people officer, guiding the brand through a period of rapid change, and delivering on a progressive people agenda.

Sunil Seth, who has been supporting the network as human resource director-South Asia, will continue to maintain his role in Dentsu India. He will report to Pawar and focus on the people function’s operations.

GroupM Media India’s Prasanth Kumar is AAAI’s new president

The Advertising Agencies Association of India (AAAI) is a not-for-profit, industry-led and industry-managed trade association of advertising agencies, formed in 1945, to promote their industry interests so that they continue to make an essential and ever-increasing contribution to the nation.

MullenLowe Lintas Group: Amer Jaleel and Virat Tandon quit, Subbu new Group CEO

"The one size fits all approach to marketing or brand building does not seem to work anymore in the context of angularly rising ‘many India’s,’" said Subbu.

S.Subramanyeswar (Subbu) will continue to directly lead the strategy function for the Group in India and maintain his role as chief strategy officer for the MullenLowe APAC region.