According to TAM, the number of categories and advertisers on TV are both recording growth in IPL season 17.
Category: Television
Sony Pictures Networks India and Formula E announce three-year media partnership
SPNI will broadcast all races of the Championship’s tenth season on Sony Sports Network channels on television. Fans will be able to stream all practice sessions live, as well as qualifying and races this season, on SPNI’s OTT platform, Sony LIV.
Will multiple ratings agencies shake up the Indian broadcast industry?
According to stakeholders, the introduction of a second rating agency within the broadcast ecosystem can be a valuable addition. By providing a more nuanced view of audience behaviour, it can ultimately lead to better content creation, more targeted advertising campaigns, and a more robust broadcast industry overall.
TeamLease sees a drop in hiring outlook for the media sector
Intent to hire freshers in the Media and Entertainment industry stands at 18 percent for January-June 2024, a 3 percent drop from 21 percent in July-December 2023, as per TeamLease EdTech Career Outlook Report 2024.
IPL 17 kicks off with 4 percent surge in TV ad volume over first 7 matches
As per latest TAM data, Dream11’s parent company, Sporta Technologies is the top advertiser for the first seven matches of IPL 17, contributing close to 11 percent of ad volume.
Sony Pictures acquires digital and TV rights of New Zealand cricket
All matches will be telecast and streamed live across SPNI’s sports channels and will be livestreamed on Sony LIV, respectively, adding to an SPNI portfolio which already includes agreements with the England and Wales Cricket Board (ECB), and Sri Lanka Cricket (SLC).
Dish TV’s shareholders vote against induction of three new independent directors
This decision was taken in an EGM where 80 percent of the votes were against Sunil Khanna, Bhushan Puri and Sonal Bankim Parekh being inducted.
Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent
Television take the lion’s share, close to 50 percent, of total ad spends in the 2024 Lok Sabha Elections. 50 percent of media spends goes to news channels across languages.
Tata Group likely to acquire Walt Disney Co.’s stake in Tata Play
As per reports, the companies are in early talks about the acquisition of Disney’s minority yet significant stake in Tata Play.
MIB’s Anurag Thakur launches Prasar Bharati’s news sharing service SHABD; Says ‘historic day for India’s I&B sector’
SHABD will share content with the rest of the print and electronic media industry of India, providing news stories in all major Indian languages across fifty categories.