Category: Television

CTV AdEx soars as brands increase investment by 30-40 percent in last two years

Earlier, in March 2024, the Ministry of Information and Broadcasting blocked 18 OTT platforms for publishing obscene, vulgar, and, in some cases, pornographic content.

Free streaming of IPL on CTV has been a contributing factor in the growth of AdEx on the platform. According to experts, IPL has onboarded a host of BFSI, FMCG, service provider apps’ and household products’ brands as advertisers on CTV and having tasted the ROI on the platform, most of these categories are expected to linger and spend more.

Reliance and Disney seek antirust nod, saying their combined power will not hit advertisers

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

The Walt Disney Company said in a regulatory filing recently, “The Star India transaction is expected to close in the first half of calendar year 2025, subject to customary closing traditions, including regulatory approvals and government consents.”

M&E stakeholders urge TRAI to exclude OTT, online gaming and music from Broadcasting policy

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

Media and entertainment industry stakeholders have asked TRAI to limit its recommendations on the National Broadcasting Policy to matters within the broadcasting sector.

Ministry of I&B introduces Film Facilitation Office- online portal facilitating effortless transactions for filmmakers

Over the past ten years, the Indian government has requested Google to remove approximately 115,500 pieces of content from its platforms, including YouTube, web browser, etc.

Shri Sanjay Jaju, Secretary of Ministry of I&B unveiled FFO’s incentive scheme which would offer up to 4 million USD to foreign film producers.

Indian Broadcasting Policy: Stakeholders debate convergence and regulations at TRAI open house

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

The National Broadcasting Policy has again started a debate among stakeholders, with concerns around the inclusion of OTT services, the need for regulatory convergence in a converged technological landscape, and effective measures to combat content piracy.

FanCode strengthens Golf portfolio with PGA Championships broadcast rights

Tiger Woods will be returning to a familiar venue, one where he won his fifth major and second successive PGA Championship title in 2000. It was Woods’ third consecutive major title as well.

Indian Golf fans can watch the golf major on FanCode, the tournament will take place from 16th May – 19th May 2024, at the Valhalla Golf Course in Louisville, USA. Fans can tune into all the action at 11.30 PM IST on Thursday, Friday and 10.30 PM IST on Saturday, Sunday.

CTV is the poster boy of advertising at the moment: Cheil India’s Kumar Awanish

Kumar Awanish, chief growth officer, Cheil India said Ecommerce, gaming, automotive, beverages and FMCG categories and associated brands are topping the charts this election and IPL season.

According to Awanish, ecommerce, gaming, automotive, beverages, and FMCG are top spenders in this election and IPL season and news and sports are the leading programming genres.

ICC Men’s T20 World Cup 2024: Ad strategies shift as mobile takes center stage

90% of Indian consumers engage with sports digitally, with cricket-related videos amassing over 50 billion views on YouTube in a single year, the report highlights.

Free mobile streaming shakes up ad market for World Cup. Experts predict interactive, location-based mobile ads and potential flexibility in pricing.