Special Coverage – Page 18

HDFC Securities: A 24-year journey of transformation in the Indian financial markets

Reflecting on the sweeping changes, Dhiraj Relli shared, "The markets have transformed miraculously in the last 25 years. India's GDP has grown 8x from $470 billion to $3.9 trillion.

MD & CEO of HDFC Securities, Dhiraj Relli reflects on the firm’s role in India’s financial revolution, driven by digitization, regulation, and the rising participation in financial markets.

Unilever’s global media review results | MG Motors merchandise play| Cleartrip media spends up

In April, Unilever announced scaling back environmental and social pledges.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

EssenceMediacom’s festive strategy, Tata Capital’s new campaign & TCS tops BrandZ 2024

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

In the latest episode of Storyboard18, EssenceMediacom’s CEO, Navin Khemka, discussed the agency’s growth and festive season outlook. The episode also highlighted Tata Capital’s new campaign and Kantar’s BrandZ 2024 report, naming TCS as India’s most valuable brand.

Swiggy drops ad spends I Retailers’ Association on Q-Comm I Salary of Swiggy’s founders

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Big breaks and exclusives only on Storyboard18: Catch the highlights here

(Image source: Unsplash)

A round-up of some key exclusives and breaks by Storyboard18’s team of wired reporters. Don’t miss a beat, follow us for more.

We strive to be globally knowledgeable while being locally relevant: Gianmauro Vella of PepsiCo

Since the creation of PepsiCo’s Greater China Design team in 2014, led by Gianmauro Vella, the PepsiCo APAC and AMESA design team has been recognised with more than 500 design awards, globally.

While artificial intelligence, by all means, is a beautiful tool that is helping PepsiCo accelerate brainstorming of ideas and enhancing productivity at a global level, it is not yet a proven tech to save costs, shares its Head of Design – APAC and AMESA, Gianmauro Vella. He talks about the growing role of design in driving a brand’s purpose and PepsiCo’s glocal approach in design.

Prasar Bharati invites feature film proposals | B4U to face music for airing illegal ads | E-commerce to dominate spending

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Surrogate ads draft rules | Festive season to boost AdEx | Brands splurge on influencers

The public draft for the new rules of surrogate advertising concerning the alcohol-beverage industry by the Department of Consumer Affairs has been finalized (Image: Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Festive season boosts demand for gig workers, employers plan to hire 10 lakh workers

AI/ML industries have continued to witness a boost in hiring at above 26 percent in January 2025.

Employers prefer gig workers with 1-5 years of experience. Only 10.7 percent of surveyed employers were open to hiring gig workers with no prior experience