Quantum Brief – Page 8

EXCLUSIVE: Parag Milk Food’s Rs 125-140 crore media business up for grabs?

In the past, Parag Milk Foods had multiple agencies on board, including GroupM’s m/SIX, Gozoop, Carat, Scion, J. Walter Thompson India (now VML India), among others.

According to sources, Parag Milk Food known for its brands like Gowardhan, Go, Topp Up and Pride of Cows is in the market for an agency for ATL planning.

Parle takes top spot in IPL 2024 TV ad race in the first 39 matches

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

The others in the top five category included Sporta Technologies, Vishnu Packaging, Playgames 24*7 and K P Pan Foods.

Nestle India sales crossed Rs 5,000 crore in March quarter

Nestle has also announced the launch of its Nespresso offering in India by the end of 2024.

Nestle India has also announced that it will be entering into a joint venture with Dr. Reddy’s to consolidate its global range of nutritional health solutions, vitamins, minerals and health supplements of Nestlé Health Science.

Nestlé to launch global brand Nespresso in India by 2024-end

In April, Nestle was alleged to sell baby food products, including Cerelac, with added sugar in developing countries, while offering sugar-free alternatives in European and UK markets.

The first NESPRESSO boutique is intended to be opened in Delhi, before expanding to other key cities. NESPRESSO will also be sold online through e-commerce platforms. This launch will bolster Nestlé India’s premium coffee offerings.

Bombay HC dismisses Zee promoters petition challenging loan default order

Zee promoters Cyquator Media, Essel Corporate Llp and Direct Media Distribution Ventures in their petition, claimed that the order would cause them ‘grave prejudice’.

Patanjali Ayurved vs Supreme Court: A timeline of the misleading ads case

The IMA had filed a case against Patanjali against the smear ad campaign on the COVID-19 vaccination drive and modern medicine.

Here’s a timeline of all that has happened in Patanjali Ayurved’s misleading ads case.

TRAI releases new recommendations: Infrastructure, spectrum sharing to boost connectivity, lower costs

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

TRAI releases recommendations on ‘Telecommunication Infrastructure Sharing, Spectrum Sharing, and Spectrum Leasing’. The new guidelines aim to improve connectivity in remote areas, optimise resource utilisation, and potentially reduce service provider costs.

9 in 10 internet users in India are already using AI in some form or the other: Kantar

As per Kantar reports, while AI technologies are touching most internet users of India today, their usage is expectedly higher among the youth (19–24-year-olds) at 92 percent and interestingly, also at a high 81 percent for the older (45+ year old) age bracket.

A recent Kantar report highlights how 15 percent consumers enhanced their user experience through virtual assistants across platforms, in 2023.

Coca-Cola and Microsoft announce five-year strategic partnership to accelerate cloud and Gen AI initiatives

Through the partnership, the companies will jointly experiment with groundbreaking new technology like Azure OpenAI Service to develop innovative generative AI use cases across various business functions. (Image sourced via Microsoft website)

As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.

Google postpones third-party cookie removal from Chrome until early 2025

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

Google cites ongoing talks with regulators and industry testing needs for pushing back phase-out originally planned for 2020. This offers businesses more time to adapt online advertising strategies.