Quantum Brief – Page 31

Sociowash secures the digital mandate of Tide Arabia

The account will be managed by the agency’s Mumbai team. As part of this strategic partnership, Sociowash will be responsible for increasing the digital share of voice of the brand by executing campaigns that will increase engagement and brand recall.

The agency will be responsible for elevating the brand’s digital presence through the formulation and execution of strategic creative approaches.

How YouTube is helping regional content creators to bridge linguistic barriers

Despite YouTube's policies requiring users under 17 to seek parental consent and linking accounts for those under 13 to a parental account, the lawsuit points out that it remains easy for minors to bypass these restrictions.

On the occasion of International Mother Language Day, regional content creators from various parts of the country share how they have been connecting with audiences in their mother tongue through YouTube.

International Mother Language Day: Seetharaman aka Tech Satire on bridging linguistic barriers through YouTube

Seetharaman's aim is to create quality tech content for people who understand and speak Tamil.

During the initial days, reaching brands and working with them is a big challenge as regional languages are not given that much importance, according to regional content creator Seetharaman.

International Mother Language Day: YouTuber Aishwarya Patekar on how she made English accessible to farmers

Patekar tells us how she imagined reaching even the remotest corners of Maharashtra, making English accessible to farmers and IT professionals alike.

Speak English with Aishwarya was created to empower every Marathi speaker, no matter their background, to learn English with confidence.

International Mother Language Day: YouTuber Poulami Nag on how Bengali shaped her identity

Poulami Nag says that over the time, YouTube has opened up possibilities for creators to earn money through different avenues, for example, YouTube Shorts, channel membership and 'Thanks' option.

Poulami Nag who goes by the moniker Hothat Jodi Uthlo Kotha on YouTube talks to Storyboard18 about her journey as a regional language content creator and more.

Eminent jurist Fali S Nariman dies at age 95; PM Modi expresses condolences

The Nariman family fled to India in the face of the Japanese invasion in 1942 when Fali was 12. (Image source: Forbes India)

Prime Minister Narendra Modi expressed condolences to the Nariman family.”Shri Fali Nariman Ji was among the most outstanding legal minds and intellectuals,” the PM wrote on X.

Legendary radio presenter Ameen Sayani passes away

Ameen Sayani started his career with Radio Ceylon in 1952.

Sayani’s illustrious career spanned over six decades, during which he produced and presented an array of over 54,000 radio programs.

Beyond Fair and Handsome: Exploring Emami’s diverse brand portfolio and controversies

According to Emami, brands like Navratna, Dermicool, and the Healthcare range and Pain Management range performed well in Q2

Emami, an Indian FMCG leader, balances acclaimed campaigns like Zandu Balm with controversies surrounding fairness cream ads.

Zee-Sony Saga: Can the terminated merger be revived? Or is it reopening Pandora’s box?

On April 16, ZEEL had said that it has decided to withdraw the merger implementation application filed before the NCLT, Mumbai bench against Sony.

Reports of a revival of merger talks between Zee and Sony prompted the former to issue a clarification that Zee was “not involved in any negotiations”. Now SEBI has unearthed fresh monetary discrepancies in ZEE’s dealings.

‘Classless’, ‘below-the-belt’: Why Pine Labs jab at Paytm didn’t go down well

Pine Labs responded to Paytm's front-page advertisement in the Times of India on February 19 by launching a competitive campaign, highlighting their own offerings in response to Paytm's claims of omnipresence through sound boxes and QR codes. (Image source: Karthik Srinivasan via LinkedIn)

Netizens showed mixed reactions to Pine Labs’ ad which attacked Paytm.