Quantum Brief – Page 267

How Ikea’s Bengaluru entry and Google Translate helped create Wakefit’s viral ad

Representative image via Unsplash

A behind-the-scenes look at how and why Wakefit and Spring Marketing Capital created the “Wakefit Trikea” campaign.

Education category largest violator of advertising code in 2021-22: ASCI Report

Representative Image via Unsplash

Emerging categories like crypto and gaming turned out to be a part of the top 5 categories that violated the advertising guidelines most.

Dive into Tata Steel’s legacy in promoting sports culture in India

Chanakya Chaudhary, vice-president of corporate service, Tata Steel.

Chanakya Chaudhary, vice-president, corporate services, Tata Steel, discusses how deep rooted sports is in the brand’s philosophy; why the company hasn’t advertised their sports initiatives; and what it is like to trek with legendary mountaineer Bachendri Pal. Chaudhary, who is the current vice-president of corporate service at Tata Steel, says, “The company doesn’t believe in beating their own trumpet. We think we are a doer brand and we like our work to speak for itself.” The only time Tata Steel advertised its contribution to sports was in the year 1989. Here are Tata Steel’s less-known legacy in sports.

Mast & Meh: Wakefit, Kurkure, BoAt, ClearTax, Maggi, Motilal Oswal & Daawat

Image: A still from Kurkure's latest ad film

Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we’ve seen.

2022 was India’s historic year at Cannes Lions. Here’s why

Dentsu Webchutney created history by winning three Grand Prix in a single year at the Cannes Lions International Festival of Creativity for Vice Media’s campaign ‘The Unfiltered History Tour’.

With five Grand Prix, two Titanium Lions, a haul of Gold, Silver and Bronze Lions, and an Agency of the Year award, Indian agencies are now shining bright on the world creative map for their cutting-edge and purposeful campaigns