Quantum Brief – Page 16

MIB notifies Cinematograph (Certification) Rules, 2024 to improve the film certification process

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

The Indian film industry is one of the biggest and most globalised industries in the world producing more than 3,000 films annually in more than 40 languages.

Jubilant FoodWorks’ emerging market playbook and platformization

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Jubilant FoodWorks Ltd underlying objective is to build a portfolio of brands in promising, high-growth and underpenetrated markets.

Rinku Singh and Yashasvi Jaiswal appointed as brand ambassadors for Games24x7’s My11Circle

Fans can expect a host of exciting contests, engaging content, and exclusive opportunities to showcase their knowledge and skills on My11Circle, providing them with a gaming experience where every match offers an opportunity to engage, entertain, and win big.

With an expanded family of cricketing sensations like Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, My11Circle stands ready to captivate cricket fans nationwide.

Electric vehicles hit 15 percent of BMW’s total sales across the world

The automaker said electrification of the vehicle portfolio contributes significantly to CO2 emissions reduction in the Group and also to the continued reduction of CO2 fleet emissions. (Representative image via Unsplash)

BMW delivered 2,554,183 premium vehicles in the year to the end of December 2023. The company’s range of fully-electric vehicles was a key growth driver.

Volkswagen India calls for a creative pitch? Carmaker’s global media account already under review

Storyboard18 was the first to report the media review in India.

German auto giant Volkswagen is reviewing its creative account in India. This follows a global media pitch after the automaker called for a review a few months ago.

Storyboard18 Global News Break Confirmed: Publicis Media gets Spotify’s global media account

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Spotify awards its media account to Publicis Media after a global pitch. Following the global realignment, Publicis Media gets the streamer’s business in India. Storyboard18 broke the global exclusive story on February 1.

#ShareTheSpotlight: Haleon’s Anurita Chopra sheds light on her tribe

Anurita Chopra is the head of marketing at Haleon ISC

Anurita Chopra, Head of Marketing, Haleon ISC, writes, “To tomorrow’s generation, I say, let these stories inspire you, let them remind you of your strength, and may you continue to shine brightly in whatever path you choose.”

#ShareTheSpotlight: Find out who inspired Diageo’s CMO Ruchira Jaitly to be extraordinary in her own way

Ruchira Jaitley is the CMO of Diageo India.

“I am inspired by her, and by all the people who invested in women when diversity wasn’t really a word,” writes Ruchira Jaitly, chief marketing officer, Diageo India.

#ShareTheSpotlight: On this Women’s Day, Vida’s Pallavi Singh has a shout-out for Shelly Paxton

Pallavi Singh is the Head of Digital and Customer Services for Vida World, at two-wheeler major Hero MotoCorp where she is building the next generation EV platform and technology ecosystem.

Find out who helped instill confidence to work and to lead in a male-dominated industry like automobiles for Hero MotoCorp’s Pallavi Singh.