Category: Interviews

AiyyoShraddha, National Creators Award winner: We didn’t know we’d get to interact with the PM on stage

Shraddha Jain aka AiyyoShraddha stated, "I am finding it very difficult to integrate financial brands into storytelling. It's a very difficult job. I have tried it in the past. So, I have worked with ICICI, Bajaj Allianz, Kotak, and IDBI. But, it's not easy. Somehow, I feel four percent interest pay, eight percent interest pay, take this gold loan or take this insurance is not what I want to do." (Image source: Facebook)

“The weight of this award is not lost on me and every time I write my content I don’t know if it’s a good thing or bad, but there’ll be a tiny voice saying, ‘You’ve been awarded a National Creators Award. Don’t do anything silly’,” AiyyoShraddha tells Storyboard18 in an exclusive interview.

D2M will be the UPI moment for content: Shashi Sinha’s snap take on M&E growth and disruptions

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

Storyboard18 caught up with Shashi Sinha, CEO of IPG Mediabrands India, to get his distilled take on key findings from the FICCI-EY media and entertainment industry report.

The Orry Interview: The who’s, what’s, how’s and where’s finally answered! EXCLUSIVE

Here's how he's turning down millions by not selling merch and building a loyal following on his own terms. (Image sourced via Instagram - @orry1)

While fans and followers are waiting to get their hands on an Orry ‘I am a liver’ T-shirt or an Orry special phone case, Orhan Awatramani says he knows what goes up must come down. In this EXCLUSIVE INTERVIEW with Storyboard18, Orry talks about how he plans to deal with it, and also about the strategies and successes so far.
 
  
  
 

National Creators Awards jury member Prasoon Joshi says, there’s an intense connection between India’s govt and youth

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

“I am very impressed with the Prime Minister. I was there on the stage with him. He is a quick learner. He knows about these people, he’s not someone who’s doing lip-service to the new emerging content creators. There’s so many of them whom he has met personally and spent time with. It is very encouraging to see someone who’s busy with so many things taking time out for something which is emerging and has potential,” Joshi added.

Perfect Corp on beauty tech, supporting women-owned small beauty brands and retailers and more

Through the AI Skin Analysis, consumers can scan their faces, identifying up to 14 skin concerns. This data enables skincare brands to offer personalized product recommendations and tailored skincare routines, effectively addressing individual need. (Image sourced from Perfect Corp website)

Tanuj Mishra, Country Head, Perfect Corp takes us through Perfect Corp’s journey, supporting women-owned small beauty brands and retailers, elevating the beauty tech industry and more.

Maruti Suzuki’s Shashank Srivastava on Women’s Day campaign, CTV, WPL and elections

Shashank Srivastava, the marketing maven who is an avid reader of books on science and especially quantum physics, has been a strong proponent for constant learning and adapting with the times.

Around 310 million women use the internet, and their usage of digital media is just as high as men, says Shashank Srivastava, Senior Executive Officer, Marketing and Sales.

Drive to thrive: How Cognizant, F1, Aston Martin and Netflix came together

The partnership between Cognizant and the Aston Martin F1 Team, highlighted in Formula 1: Drive to Survive, provides valuable marketing opportunities by offering brand visibility, engaging diverse audiences, enhancing credibility, and facilitating effective storytelling. (Image sourced from F1)

Cognizant, one of the world’s largest and leading technology companies, has intensified its marketing efforts as the pivotal role of technology in driving business and brand transformations becomes increasingly evident.