How it Works – Page 33

Game-Changer! Tgthr. drives India’s first 100% SOV on CNN-News18 for Ultraviolette’s grand unveiling

By securing the entire channel’s ad space for a day, Ultraviolette and Tgthr. have rewritten the rules of brand communication, pioneering a new standard in advertising.

This groundbreaking media execution was achieved in collaboration with Network18, leveraging the unparalleled reach of CNN-News18, India’s leading multi-platform English news channel.

Bain Capital and WPP likely to break up and sell Kantar Worldpanel data division

WPP and Bain Capital are reportedly planning to split market research company Kantar Group in preparation for a sale.

India’s foreign tourism arrivals soar by 124% in 2023, reaching 1.92 crore visitors

The country welcomed 1.92 crore international visitors, a substantial jump from 85 lakh tourists in 2022, highlighting a strong post-pandemic recovery.

Several states, including Delhi, Goa, Gujarat, Kerala, Karnataka, Maharashtra, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, and West Bengal, emerged as leading destinations for international tourists.

Delhi govt proposes new EV policy, aims 95% adoption of electric cars by 2027

Delhi govt proposes new EV policy 2.0 (Image: Unsplash)

To accelerate EV adoption in the national capital, the EV 2.0 policy has also proposed purchase incentives for 2-wheelers, 3-wheelers, e-LCVs, and e-trucks

Global gender equality still 134 years away, JPMorgan warns of stagnation

Among all sectors, Global Capability Centers (GCCs) have made the most progress in improving gender diversity, with female workforce representation rising from 31.4% in 2020 to 38.3% in 2024.

In the U.S., just 10% of the most influential corporate roles—CEO, COO, and CFO—are held by women, with high-paying jobs still dominated by white men.

Nazara expands into short-form video with $250K ReelSaga investment

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

Nazara Technologies and its esports arm, Nodwin Gaming, have a history of investing in mobile-first digital media, notably backing Rusk Media in 2021.

Businesses gear up for DPDP Rules with privacy policy updates, appoint Data Officers

Tech giants Google, Meta, YouTube, and Snap have earlier raised similar concerns over the Digital Personal Data Protection Act's restrictions on behavioural tracking.

From Meta to Muthoot Fincorp and Fynd, companies across sectors are looking for Data Protection Officers to comply with draft Digital Personal Data Protection (DPDP) Rule, while also strengthening data security measures and building data governance structures.

DoT to issue notice to Vi for missing date to submit Rs 6,091 crore bank guarantee

The DoT’s directive is likely to set a precedent for similar actions against unauthorized streaming of other high-profile events.

Department of Telecommunications (DoT) earlier directed Vodafone Idea to either furnish the guarantee or make a cash payment of Rs 5,493 crore by March 10.

Who can replace Big B on KBC? Shah Rukh Khan, Aishwarya Rai top polls

"Amitabh Bachchan should continue till he can” was the response of as much as 42% of the respondents surveyed, as per the IIHB and Rediffusion’s Red Lab report.

As Sony TV considers Amitabh Bachchan’s successor as the host of KBC, research by the Indian Institute of Human Brands and Rediffusion’s Red Lab has shortlisted top contenders, including Shahrukh Khan, Aishwarya Rai, MS Dhoni, Harsha Bhogle, and Anil Kapoor.

75% of women in comms seek upskilling, bias persists: WICCI iLead report

Women in communications are increasingly leveraging AI, automation, and data-driven insights, but many face tech adoption barriers due to generational divides. (Image via Unsplash)

According to the report, women make up 65% of the PR industry, yet they continue to face unconscious bias, limited mentorship, pay inequities and barriers to workforce re-entry.