Category: How it Works

Digital allows to scale and provides branding and targeting, hence it is a complete package, Anil Jayaraj, Viacom18

Anil Jayaraj, chief executive officer, Viacom18 Sports, says, "CTV is a critical part of our strategy going forward, even on IPL we had 125 million consumers watching on CTV. That is a massive number. It is significantly bigger than any high-definition television through linear TV and it is growing really fast."

IPL2023 has been massively successful and produced high peak concurrency due to free streaming on JioCInema, digital experience localisation of languages and democratization of advertising.

Flipkart joins list of brands that advertised in NYC’s Times Square

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Flipkart’s Big EOSS sale goes global with a Times Square billboard, joining other Indian brands that have amplified their messaging using DOOH in the iconic location.

Weekly Shorts: Ways to use influencer marketing for promoting sustainable travel and tourism

The opportunity to break free from the demands of work is also a compelling factor, as 57 percent seek respite from their professional commitments through travel. (Representative image by Erik Odiin via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Beyond Rainbow: Navigating brands’ inclusive engagement with Pride

The study uses the Progressive Unstereotype Metric (PUM) to measure consumer responses to representation in advertising (Representative image by Mercedes Mehling via Unsplash)

The Pride Month dilemma presents questions whether brands are rainbowwashing for clout and profit or if they are genuine allies and amplifying queer narratives beyond June.

Over 95% marketing professionals believe Generative AI will enhance creativity: Adobe

This feature empowers creators to attract brands and unlock newer avenues for monetization. (Representative image by Hitesh Choudhary via Unsplash)

According to Adobe’s Future of Digital Experiences Report, marketing and customer experience professionals are even more optimistic regarding emerging generative AI technologies – nine out of ten respondents anticipate generative AI will help increase their work product quality and volume (95%), enhance their creativity (96%), and help reach more of the right customers (96%).

Tata Consultancy Services most valuable Indian brand: Interbrand

It is to be noted that this year’s report splits the most chosen brands across in-home and the newly launched out-of-home (OOH) list for the first time. The OOH list has been introduced keeping in mind the evolution in the behaviour and preferences of the Indian consumer especially as we come out of the Covid-19 pandemic.

The top ten brands in the table have achieved remarkable scores across three of Interbrand’s brand strength factors: trust, distinctiveness and empathy.

SEBI takes action against finfluencer PR Sundar: paves way for regulatory compliance in influencer marketing

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

The move highlights the need for regulatory compliance in the financial advisory space, as concerns have been raised on the authenticity and legality of financial advice provided by influencers.

News18 India beats Aaj Tak comprehensively

Vice will be transitioning to a studio model, following the cancellation of its  "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

The new BARC data indicates that News18 India has established a comprehensive leadership in the Hindi genre and has surpassed Aaj Tak across all prime time bands.