Category: How it Works

Women and gaming: Gamers uphold equality, but are gaming co boardrooms failing to reduce gender gap?

The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23rd September, 2023. (Representative image by Vinicius "amnx" Amano via Unsplash)

Reports say there are more than 900-plus gaming companies in India, as of 2022, but less than 10 percent of them are led by women.

CRED Viral Ad: Meet Youngun – the meme marketing agency behind CRED’s viral ad campaign

Youngun is also the agency behind recent meme marketing campaign hits like Myntra’s Vanshika and the Subway campaign where a woman asked users to edit out a man photobombing her image. The agency has also done work for Netflix and Spotify. (From left - Saksham Jadon, Aman Hussain, Deepak Kumar and Ashish Kanojia)

Saksham Jadon, founder of Youngun, talks about the brief behind the classified ads campaign, planned virality and why creating hype works for brands in the digital age.

Centre releases draft rules to regulate gaming in the country

Most platforms have increased their marketing efforts before the IPL season to acquire and convert more users on the platforms.The report also stated that the average spends per user are expected to grow by 5-10 percent from Rs 410 per user in IPL 2022 to Rs 440 per user in IPL 2023. (Representative Image: Florian Olivo via Unsplash)

The draft has a strong focus on code of ethics, grievance redressal mechanism, self-regulation, furnishing of information and content guidelines.

India is the world’s top mobile games’ consumer and home to over 900 gaming companies: Game Changer 2023

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

How social gaming, AR, VR, 5G and Web3 opportunities are transforming the gaming landscape in India.

Weekly Shorts: How Indian micro and nano-influencers shined in 2022

Various metrics suggest that influencer marketing potential for raising brand awareness and producing an ROI is still untapped. Even though the various influencer categories are developing at a strong engagement rate, the number of influencer posts have mostly stayed the same in 2021 and 2022. (Image source: @meh_chali, @akshxtx_pagar, @yash_chokshi, @surbhirohra, @venurasuri)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Emily in Paris to Mad Men: Shows that have powerful characters from media and adland

These celebrated TV shows reveal the nuances of these industries backed by powerful and engaging stories and characters. We suggest add these to your watchlist or re-watchlist now. If you have any recommendations for us, drop your suggestions on our social pages. (Stills from YouTube videos)

The relentless world of media, advertising, and PR has been showcased through remarkable storytelling and stellar actors in these shows. Go watch or re-watch now.