Category: How it Works

Applause Entertainment and Zindagi enter partnership to create South Asian Content

The Man Company's Jatin Luthra, brand marketing head stated, "By teaming up with Megalodon, we are confident that we can take our creative strategies to the next level and continue to provide our customers with exceptional experiences." (Image via Unsplash)

Sameer Nair and Shailja Kejriwal are known for their contribution to television, with shows like Kaun Banega Crorepati, Star Bestsellers, and the Saas Bahu dramas.

Gameskraft case: SC stays Karnataka HC’s judgment quashing Rs 21,000 cr GST notice

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

In September 2022, a GST intelligence unit issued a show-cause notice to Gameskraft Technology alleging that the company failed to pay Rs 21,000 crore in GST, the biggest such claim in the history of indirect taxation.

Shoppers prefer Amazon and Flipkart for convenience: Havas Report

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

The report further revealed that brands need to adopt AR/VR and conversational AI technology that are accessible 24×7 to win consumer confidence and trust.

PM Modi: Aspirational neo-middle class taking shape in India, women emerging as driving force

The Prime Minister praised India's animation studios for partnering with global giants like Disney and Warner Brothers, creating original content that showcases Indian culture on the world stage.

PM Narendra Modi addresses the global implications of a stronger and more prosperous India, in an exclusive interview with Moneycontrol.

PM Modi: Today, India is known for its tech talent and tech prowess

Days before world leaders arrive in New Delhi for the G20 Leaders' Summit, PM Modi spoke to Moneycontrol about his vision for India’s role in a world riven by geopolitical uncertainties, the need for credible global institutions and dangers from financially irresponsible policies. (Image from @narendramodi via Twitter)

In a Moneycontrol exclusive interview, PM Narendra Modi spoke about India’s digital revolution setting global benchmarks.

Consumer comfort with digital transactions grows in festive context: Paytm Ads

Bhartia and Khandelwal underscore the importance of risk mitigation for traders, urging them to explore alternative payment applications that are compliant with regulatory guidelines. (Image sourced from CNBC)

According to the report, there is an anticipated surge in spending across categories, with 50 percent of festive shoppers expecting increased expenditures during the season. UPI/wallet transactions, constituting 69 percent of offline payments, are positioned to be the primary payment mode across product categories.

India to be renamed Bharat? Here’s what it could mean for the country’s brand power

As per the consumer pulse survey, 67 percent Indian respondents stated that challenges in recent years have created opportunities for them. (Representative Image: Sikandar Ali via Unsplash)

According to brand experts, the reasons for changing the name of a country are multifold. Some believe that countries usually change their names for image makeover purposes, and others think it’s a pure political play.

Maruti Suzuki beats M&M to lead SUV league in August

The carmaker intends to continue its sponsorship agreement with the International Paralympic Committee in the interim. (Representative Image: Adrian Balasoiu via Unsplash)

Maruti Suzuki recorded 16.5% YoY growth in August, which is faster than the industry numbers, according to Srivastava.