Category: How it Works

Weekly Shorts: Five influencer-brand strategies for maximizing sales

Engage your audience with interactive challenges or contests related to holiday themes. It helps by encouraging user-generated content and creating a sense of community around your brand. (Representative Image: Volodymyr Hryshchenko via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Monk Entertainment expands footprint in South India, onboards former core team of Fabsquad Media

Armed with proficiency in four key South Indian languages (Telugu, Tamil, Malayalam and Kannada), the newly recruited team will ensure a strong presence for the company in those markets. (L to R: Aishwarya Gunjal, Viraj Sheth, Aju Philip)

Aju Philip will now be looking after the creator program and Aishwarya Gunjal will be looking into the business operations in the south division.

Online fashion market expected to grow to $35 bn by 2028

Over the last five years, beauty and personal care (BPC) ($950 million) attracted more funding than apparel ($430 million), excluding the top two outliers in each category. However, as brands demonstrate their scaling playbook, apparel is expected to attract more money. (Representational image by Angela Bailey via Unsplash)

According to a report jointly published by Bain & Company and TMRW, a house of brands within the Aditya Birla Group, the category has seen around 30% historical growth, compounded annually, since 2019.

Freedom of speech is fine, it must not cross the line, Sebi chief hits out at finfluencers

Buch highlighted the collaborative efforts between SEBI and the financial industry to explore sachetisation strategies for mutual funds. She pointed out that while the industry currently deems a Rs. 500 monthly SIP (Systematic Investment Plan) as profitable, there is a need to make smaller denominations, such as Rs. 100 or Rs. 250, economically viable. (Image source: Moneycontrol)

Several investigations by Moneycontrol have found these finfluencers associated with broking firms or mutual fund houses, which are SEBI-regulated entities.

Consumer court orders ITC to pay Rs 1 lakh to man who found one biscuit less in a packet

This partnership will serve as a strategic catalyst for both brands, helping them to expand their market reach and forge a more profound connection with the sporting community.

ITC Limited was ordered by a consumer court to pay Rs 1 lakh in compensation to a consumer who found only 15 biscuits in a 16-biscuit pack. The court ruled in favor of the complainant, citing “unfair trade practices”.