Category: How it Works

70 percent Indian consumers to spend more this Diwali: Study

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

The findings of the study reflect an always-on branding strategy is the key in engaging consumers effectively. When shopping for Diwali, more than 58 percent of Indians consider themselves to be planned shoppers, while almost 45 percent regard brand trust as an important factor in their Diwali shopping decisions.

Thomas Cook India partners with NPCI for RuPay Forex Card; pilot kicks off with UAE

The company also has as angel investors including Shivashish Chatterjee and Yuvraj Singh (founders of DMI Finance) and Harpreet Singh Grover (who founded and exited CoCubes). (Image via Unsplash)

The company’s prepaid card issuance is up by 228 percent YoY (FY23). RuPay Forex Card pilot starts with UAE as visitors to Dubai from India have surpassed pre-pandemic levels.

MAdtech Point: If Advertising will no longer run the Internet, then what will run the Internet?

The World Wide Web Consortium (W3C), which leads development of the technical standards and guidelines to ensure that the web remains open, accessible, and interoperable, officially launched as a public interest non-profit ogranisation as of January 1, 2023. (Image via Unsplash) via Unsplash)

Impact of responsible use of consumer data and consent management is resetting the balance that runs the Internet.

Arijit Singh beats Taylor Swift and Justin Bieber with more followers on Spotify

Arijit Singh’s popularity or the rise in following count has been attributed to his songs in the last eight months. (From left to right - Taylor Swift, Arijit Singh and Justin Bieber. Image source: News18)

Arijit Singh, of ‘Tum Hi Ho’, ‘What Jhumka’ fame, raced ahead of global sensations like Taylor Swift, Justin Bieber and The Weeknd with an impressive follower count of 85,996,564.

Elon Musk’s X Corp takes on content moderation law

What has made the situation worse is that Google results of 'X Social Media' rank lower in search results as opposed to the microblogging platform that ranks at the top. (Image via Unsplash)

X, the platform once known as Twitter, said the law known as Assembly Bill 587 violates its free speech rights under the US Constitution.