Category: How it Works

Lawsuit filed against Elon Musk’s X by agency ‘X Social Media’ over trademark infringement

What has made the situation worse is that Google results of 'X Social Media' rank lower in search results as opposed to the microblogging platform that ranks at the top. (Image via Unsplash)

The complaint by Florida based social media ad agency mentioned that since Twitter was rebranded as X, it led to confusion amongst the consumers as they misunderstood that the agency was somehow in association with Musk’s X.

Cleartrip introduces Flipkart’s ‘The Big Billion Days’ on its platform

The ongoing round values Flipkart at a premium of around 5-10 percent from its previous valuation. Flipkart was last valued at around $33 billion, after accounting for PhonePe's separation. The Economic Times first reported the development. (Still from an ad)

A range of system enhancement measures have been rolled out to promote self-service. In case a customer does not find a resolution online, he/she can request a callback. Processes have been re-engineered to make support available 24/7, on call, and on social media (mention Twitter/Facebook) for instant resolution.

Election season fuels surge in ad spends in news media across MP, Rajasthan and Chhattisgarh

Recently, there were deepfake videos circulating of Union Home Minister Amit Shah, Congress’s Rahul Gandhi and of actors Aamir Khan and Ranveer Singh. These videos were promptly taken down from social media platforms and complaints were filed to this effect. (Representative Image: Phil Scroggs via Unsplash)

Experts see a surge in ad spending across states as political campaigns and regional advertisers look to amplify reach, fuelled by increased disposable incomes and post-election economic dynamics.

Two influencers accused of a million dollar fraud continue to inspire people on Instagram

Meanwhile, hundreds of investors in India rue the loss of their investments, due to bad judgements and poor research. (Representative Image: Claudio Schwarz via Unsplash)

A CNBCTV18.com and Moneycontrol exclusive: According to the Enforcement Directorate, the money collected from the investors were moved to other companies and entities which were related to the perpetrators, without the knowledge of the “gullible investors”.

This year’s festive season is projected to witness an advertising splurge: Ramsai Panchapakesan

The creator’s economy is being recognized as the new oil, and it must remain connected seamlessly across the globe. If our economy is to grow and support this sector, there needs to be a collective movement built on a synergistic model. This cannot just be an India-only story; it must be global, Malhotra says. (Representative Image: Desi Mendozavia via Unsplash)

Around 7-8 percent of expenditure this season will be on the back of sports and political ad spends.

Zee-Sony merger may face further delay

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

Following its merger with Sony Entertainment India, Zee Entertainment Enterprises Ltd. (ZEEL) is set to be delisted from FTSE Global Equity indices.

Online sellers expect at least a 15 percent jump in festive sales YoY: Redseer

It also highlights that product displays must comply with regulations and guidelines such as those from FSSAI, Legal Metrology Rules, and ASCI.

Sellers continue to show strong belief in the long-term power and impact of eCommerce owing to better revenue growth, lower cost and higher profits amongst ~95 percent of surveyed sellers.

Reliance Retail’s Tira opens its store in Hyderabad

As Tira continuously reimagines the beauty retail landscape, it paves the way for an inclusive and empowering beauty journey for all beauty enthusiasts. (Image source: Moneycontrol)

Tira’s Hyderabad store aspires to revolutionize the beauty retail experience, offering an interactive and tech-driven ambiance for customers to explore and embrace their unique beauty preferences.

Weekly Shorts: Strategies for repackaging influencer content

Leading brands like Gymshark, Neutrogena, Fenty Beauty, and Glossier repackage top-performing creator pieces into new blog posts, videos, and product images instead of sharing studio-shot staged content. (Representative Image: Jakob Owens via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.