How it Works – Page 207

Marketing Mocktail: Strategy demystified- the 4-pillars of brand strategy explained

Check if your brand strategy is built around these four pillars- differentiation, focus, consistency and integration. (Representative Image: Jorge Salvador via Unsplash)

When others zig, you zag.

IAMAI counters TRAI’s OTT revenue sharing demands as ‘rent-seeking’

Radio industry requested TRAI for subsidies, minimum costs for hardware upgradation, a phased transition, and the usage of existing spectrum to also do digital in a simulcast mode.

IAMAI also flagged demands made by the Cellular Operators Association of India (COAI) and the Indian Council for Research on International Economic Relations (ICRIER).

Nazara Technologies gets a tax demand of Rs 2.83 crore from DGGI Mumbai

Despite multiple requests from the sector, the Indian government has ignored the sector since past two years.

Nazara Technologies’ tax demand is unrelated to the current issue of retrospective taxation that is haunting India’s real-money gaming industry.

Indian start-up founders urge government to preserve net neutrality and foster digital India

As detailed in the comprehensive white paper by ASCI Academy, PSA Legal, and Tsaaro Consulting, organizations must recalibrate their cookie strategies to align with emerging legal standards.

According to the startups, if internet-enabled start-ups or online service providers had to first obtain a government license, or pay each Internet Service Provider (ISP) in the world—there are tens of thousands of them—this global market and competition, and the innovation and progress, would all disappear.

Dia Mirza invests in parenting community and babycare DTC brand, BabyChakra

BabyChakra hopes its collaboration with Dia Mirza will further enhance their commitment to offering exceptional babycare products and empowering mothers with the knowledge and support they need as she will engage with the 30 million+ mothers community of Good Community division. (Image source: News18)

While the investment is undisclosed, CNBC-TV18 learns, as part of her role, Dia will work with BabyChakra in incorporating sustainable and clean care principles into their product ranges.

Zee-Sony merger: Goenkas’ fate hangs in balance as SAT reserves judgment on SEBI debarment

Zee Entertainment reported a 180 percent jump in its profit in the December quarter.

In August, SEBI passed an order revising the directions it had given to them asking its investigating officials to complete the enquiry in eight months. It further barred them from holding key managerial positions till the conclusion of the investigation. They again went to SAT. SAT heard the arguments and reserved its order.

Explained | Why startups are worried that telcos’ demand for OTT compensation endangers net neutrality

Telecom companies, such as Airtel, Jio, and Vodafone Idea, have recently requested the Telecom Regulatory Authority of India (TRAI) to permit them to charge startups a "network usage fee" based on factors like traffic and the number of users. They have also proposed bringing some types of online applications under the same regulatory framework as telecom service providers. (Representative Image: Atul Vinayak via Unsplash)

Net neutrality ensures equal internet access, prohibiting discrimination by ISPs. According to the founders of over 120 startups, telecom companies’ demands threaten startups, potentially leading to discrimination and stifling innovation, contradicting India’s Startup initiative.

Category: How it Works