Category: Digital

D2M will be the UPI moment for content: Shashi Sinha’s snap take on M&E growth and disruptions

Shashi Sinha, CEO of IPG Mediabrands India, said, "We have leaders who have been with us for years. The culture fosters it. Given half a chance I will promote a person from inside rather than get someone from outside."

Storyboard18 caught up with Shashi Sinha, CEO of IPG Mediabrands India, to get his distilled take on key findings from the FICCI-EY media and entertainment industry report.

US TikTok ban?: Lawmakers tell TikTok-owner ByteDance to divest the app’s US assets or face ban

TikTok Live is intended for content creators to interact with their audience in real-time, but the platform’s safety measures have been criticized for being insufficient.

The bill that was passed on March 13, faces a more uncertain path in the Senate where some favor a different approach to regulating foreign-owned apps posing security concerns.

EU passes world’s first AI rules – Artificial Intelligence Act; All you need to know about the landmark law

The EU commission stated that the risk to "our democratic societies – and the integrity of the upcoming European as well as national elections – has intensified. These measures are a forceful response to that."

The world’s first binding law on artificial intelligence, to reduce risks, create opportunities, combat discrimination, and bring transparency, was passed on March 13, 2024.

M&E Future: Unified interface to be critical for CTV’s growth

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

New multi-screen and multi-format strategies are an imperative for media firms. A unified interface to simplify customer experience and discovery of content. It will become the new landing page and earn placement and marketing revenues: FICCI EY report.

AI can provide Rs 45,000 crore boost to the Indian M&E sector by 2027

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

An EY report which gathered insights and answers from M&E industry executives, states that 65 percent M&E CXOs believe that Gen AI would help in revenue acceleration.

The strategic use of influencers has emerged as a powerful tool in political campaigns: PolTek

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

According to Parag Jain and Purnendu Chakraborty, directors at PolTek, political advertising’s financial landscape has shifted significantly towards digital platforms, witnessing increased investments compared to the 2019 elections. Factors like precise targeting, cost-effectiveness, and evolving media consumption habits have led to this change.

Govt panel recommends new digital competition law to regulate Big Tech

The Competition Act of 2002 “intervenes after the occurrence of an anti-competitive conduct,” the committee said. “Such a framework was designed at a time when the extent and pace of digitalisation as is witnessed today could not be foreseen.” The recommendations, if implemented, would better equip the Competition Commission of India (CCI) to rule on competition matters for tech firms. (Image source: Unsplash)

The Committee on Digital Competition Law emphasized the need to address anti-competitive conduct by existing large digital enterprises through policy measures, while ensuring not to throttle the growth of emerging Indian digital enterprises that have the capacity to grow into global players.