Category: Digital

Indian start-ups back Digital Competition Bill, while Big Tech continues to oppose

Emphasizing how the rapid evolution of technology and digital platforms has significantly transformed the business landscape, experts agreed that small enterprises collaborating with large established players create a more integrated and dynamic market ecosystem.(Representative Image: Markus Spiske via Unsplash)

Around 40 Indian start-ups pledged their support to draft Digital Competition Bill calling it a ‘game changer’, yesterday. However, the likes of Google, Amazon, and Microsoft continue to oppose it- but why?

40 Indian Startups urge MCA to move forward with Digital Competition Bill; ‘not give in to delaying tactics by Big Tech’

The letter argues that through this careful targeting, the government can curb monopolistic practices while ensuring that Indian startups have the freedom to thrive both domestically and internationally.

These startups which include prominent names like Matrimony.com, TrulyMadly, Innov8, QuackQuack, Magicbricks, Hoichoi, Medibuddy etc. have written to the Ministry of Corporate Affairs saying that the Bill is a step in the right direction.

The Netflix Effect: How the streamer’s shows and films influence culture, attracting advertisers

Netflix’s ad-supported plan now has 40 million monthly active users. Over 40% of all signups in Netflix’s ads markets come from its ads plan. Its ad-supported members have a higher household income and are younger than linear TV audiences, with a median age of 37.

Peter Naylor, Vice President of Advertising Sales, said, “There’s a lot to be excited about over the next year. But the story of ads on Netflix this year is pretty simple: It’s about growth and momentum.”

Netflix to launch in-house ad-tech platform by 2025-end

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

Amy Reinhard, Netflix’s President of Advertising, announced that the streamer will launch an in-house advertising technology platform, by the end of 2025. This will give advertisers new ways to buy, new insights to leverage, and new ways to measure impact, she said.

EaseMyTrip introduces Google Wallet to elevate travel experience

Google Wallet was made available to Android users in India earlier in May. Google has partnered with over 20 of India's top brands, including EaseMyTrip.

Rikant Pittie, Co-Founder of EaseMyTrip, said, “This partnership is not just about adding another feature, but also ensuring that our users get access to the best facilities available.”

92 percent say AI makes their overwhelming workload more manageable: Report

AI power users are 53% more likely to receive encouragement from leadership to consider how AI can transform their function, and 18% more likely to say their company encourages innovation. (Image source: Moneycontrol)

Power users are familiar to extremely familiar with AI, using it at work at least several times a week and saving more than 30 minutes a day, as per the report.