Brand Marketing – Page 151

playR teams up with Kolkata Knight Riders as global merchandise partner

This partnership will enable Kolkata Knight Riders to create a vast range of fan merchandise for their supporters worldwide. (Image source: Moneycontrol)

The merchandise range will include Jersey and Apparel, Cricket Equipment, Fitness and Accessories apart from lifestyle products for fans to show their loyalty to the team.

Moneycontrol continues its winning streak, beats ET comprehensively across metrics

Both PVs and time spent are crucial parameters for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming a lot more content of Moneycontrol as compared to ET.

Number one in unique visitors, over three times bigger on time spent and a similar lead on page views.

Volkswagen planning to expand to tier II and III cities

Storyboard18 was the first to report the media review in India.

The endeavor of Volkswagen is to go into the new growth centres of India.

Noise rolls out Noise Premier League’s (NPL) second season

This year, Noise Premier League also incentivizes users to achieve their fitness goals. Participants can earn Noise Coins as rewards for achieving daily step count targets and successfully completing fitness challenges. These Noise Coins can then be redeemed for a chance to win prizes. (Image source: X)

This interactive event – hosted within the brand’s flagship NoiseFit App – allows users to participate during IPL matches by predicting winners and earning exciting rewards directly through the app.

69 percent Gen Z globally express desire to challenge conventional dating norms: Report

More than half of singles (51 percent) under 30 already let their friends know the details of their dates. (Representative Image: Ryan 'O' Niel via Unsplash)

80 percent of 18-25 year olds agree that their own self-care is their top priority when dating and 79 percent want prospective partners to do the same.

Mirum India wins digital mandate for ibis Hotels

ibis Hotels aims to strengthen its position in the market by reaching out to its audience more effectively through digital channels.(Representative Image via Unsplash)

With a focus on building a community for the brand on the digital front, Mirum India will play a strategic role in creating awareness and driving top-of-the-mind-recall for the brand.

Amul goes to America: GCMMF to introduce Amul fresh milk in the US

MMPA will handle milk collection and processing, while GCMMF will manage the marketing and branding of Amul fresh milk. (Image source: Moneycontrol)

Amul fresh milk, for the first time, will be introduced by Gujarat Cooperative Milk Marketing Federation (GCMMF) in the US market, offering four variations to cater to the Indian diaspora and Asian community.

Timex becomes official timekeeper for Punjab Kings in Tata IPL 2024

KPH Dream Cricket Limited CEO Satish Menon said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."(Image source: News18)

This partnership with Punjab Kings, is in line with the brand’s strategy to reach out to masses and ride the wave of excitement around cricket which unites the nation.

Meesho set to raise $300 million from investors including Tiger Global and SoftBank

The appointments are said to be instrumental in navigating the evolving e-commerce landscape and advancing Meesho's strategic goals to become the preferred e-commerce destination for the next billion users in the country. (Image source: Moneycontrol)

Meesho’s fundraise comes at a time when rival Flipkart has already received $600 million from parent Walmart as part of a larger $1 billion round.