Brand Makers – Page 268

Ex-COO of Swiggy recollects when he won a Pepsi contest and Aishwarya Rai visited him

Actor Aishwarya Rai with Vivek Sunder at his friend's house during the Pepsi campaign. (Image by @saurabhjain1099 via Twitter)

The meeting lasted 15 minutes but as the news spread, Vivek Sunder said he realised that Pepsi basically marketed itself by making its customers work.

CXO Moves: Exec movements at Google, GroupM, Dentsu, Ogilvy, Disney+Hotstar and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Madhav Chinappa, Jose Leon, Dhurv Dhawan and Nikhil Rastogi)

Executive moves in the world of brands and agencies.

Strategy broadening its territory: Mark Sinnock, global CSO, Havas Creative

Mark Sinnock, global CSO, Havas Creative. (Image sourced via Havas website)

We caught up with Mark Sinnock, global chief strategy, data and innovation officer, Havas Creative speaking about how a strategy guy goes about planning in this ever changing world and how has the relationship between advertiser and consumer changed.

Abhinav Kumar to take over from Rajashree R as CMO of TCS: Report

Rajashree, who comes with an experience of two decades started her career at Ramco Systems. She started her journey at TCS as head, retail solutions group. (From left to right: Rajashree R and Abhinav Kumar)

As per BSE filing, TCS is undergoing changes at its senior leadership management level, which will be effective starting August 1.

Bookstrapping: Just Aspire – Notes on Technology, Entrepreneurship and the Future By Ajai Chowdhry

One of the most insightful things in the book has to be Ajai’s reference to Harvard professor Harry Lewis’s indictment of the education system and its inability to focus on character building of the students as follows, “Universities have forgotten their larger role …rarely will you here more than promised about their personal strength, cooperation, compassion and how to leave the world a better place than you found it.” (Image source: Amazon)

In Just Aspire – Notes on Technology, Entrepreneurship and the Future, Ajai Chowdhry touches upon the concept of pen friends, references to Harvard professor Harry Lewis’s indictment of the education system and its inability to focus on students’ character building, and throws light on the real meaning of charity.

Disney+Hotstar ropes in Google’s Dhruv Dhawan as head of ads

During his stint at Google, Dhruv Dhawan’s role involved working closely on business, marketing, product areas across large FMCG players.

Dhruv Dhawan‘s role will involve driving advertising revenues for the streaming platform, Disney+Hotstar.

GroupM Nexus India makes Saif Shaikh the head of non-biddable

In his new role at GroupM Nexus, Saif Shaikh will focus on the long-term prioritization of campaign implementation, leveraging cutting-edge tools and software for media planning and data management, and providing media activation solutions to clients.

Saif Shaikh takes over from Sidhartha Patnaik, who has assumed a regional remit as head of non-biddable at GroupM Nexus APAC.

Category: Brand Makers