Brand Makers – Page 268

Mondelez India appoints Nitin Saini as Vice President, Marketing

Nitin Saini, was Vice President for the Oreo business, Mondelēz International in the United States.

Nitin Saini takes over from Anil Viswanathan who was promoted as MD of Mondelez Vietnam

Friends of ex-Balaji Telefilms COO Zulfiqar Khan start petition to bring him home

Zulfiqar Ahmad Khan last worked as the Chief Operating Officer (COO) of Balaji Telefilms. Prior to that, he was also the Managing Director of the OTT platform, HOOQ, and the Business Head and Chief Revenue Officer of Eros Now. His disappearance in Kenya and lack of answers from Kenyan authorities has shocked the industry, which is banding together with friends and family to find Khan.

Khan’s friend Rajiv Dubey started a petition urging the PM to intervene and help find the executive who disappeared in Kenya.

Influencer Marketing Mavericks: Monk Entertainment

Viraj Sheth set up Monk Entertainment with Ranveer Allahbadia, who is popularly known as BeerBiceps.

Viraj Sheth, Co-Founder and CEO of Monk Entertainment talks about challenges in the influencer marketing ecosystem, influencers turning investors, Indian creators going global and more.

Mondelez International promotes Anil Viswanathan as MD for Vietnam, South East Asia

Anil Viswanathan joined Mondelez India in May 2000 as a management trainee and has spent more than two decades in the company.

Anil Viswanathan was promoted to his current role of vice president – marketing at Mondelez India, a year ago.

CXO Moves: Twitter, Wieden+Kennedy, Dentsu, Kinnect, ACKO, BlissClub

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representational image via Unsplash)

Executive moves in the world of brands and agencies. Find out who’s moved up, in and out.

See a huge future for fantasy sports in India with 5G rollout: FIFS’ Joy Bhattacharjya

Joy Bhattacharjya, Director-General of The Federation of Indian Fantasy Sports (FIFS) says the Online Skill Gaming industry forms a key part of India’s high potential AVGC industry, and is already attracting a large portion of FDI, which is expected to rise exponentially in the next three years.

Joy Bhattacharjya, Director-General of The Federation of Indian Fantasy Sports (FIFS), on the growth and impact of fantasy sports in smaller towns and the need for well-defined industry guidelines.

Bookstrapping: Review of J Sai Deepak’s ‘India, Bharat and Pakistan’

India, Bharat and Pakistan - the constitutional journey of a sandwiched civilization’ is the second book of a trilogy by J Sai Deepak.

The stories of partition have always been emotional for India. Few authors delve into the ideology of partition as dispassionately as J Sai Deepak does. Bookstrapping Rating: 3.5 stars

VMLY&R India’s CEO Pooja Jauhari moves on to adopt slow-growth life

Pooja Jauhari

Saurabh Saksena, president, Red Fuse Communications, will be VMLY&R India’s new CEO.

Amitabh Bachchan in Ads: Journey of Big B, the Biggest Brand Ambassador ever

The badshah of brand endorsements, Amitabh Bachchan has been the face of brands as varied as Cadbury’s Dairy Milk, Navratna Oil, Dr. Fixit, Gujarat Tourism, Mankind, Pepsi, Rin, Ghari Detergent, upGrad, Flipkart, Tata Sky, Cycle Agarbatti, FirstCry, Tanishq and Kalyan Jewellers. He's pictured here in a new Dabur Red ad.

Amitabh Bachchan has appeared in hundreds of ads over his career. As he turns 80, we take a look back at his journey as a brand ambassador.

Al Ries, known as the father of ‘positioning’, dies at 95

Al Ries entered the advertising scene in the early 1970s along with American advertising executive Jack Trout with the radical concept of positioning. It emphasised that marketers must fix a place for the brand in the consumer’s mind rather than centering their focus on brand benefits. (Image source: Ries.com)

Al Ries is recognised as a “positioning pioneer” and is credited with establishing one of marketing’s most powerful principles.