Category: Brand Makers

Market excited about IPL reach that JioCinema will provide: Vikrant Mudaliar, Dream Sports

Dream11 has indeed come a long way since its inception. With over 160 million users, it is not only India's but also the world's largest fantasy sports platform. Five to six years ago, this user base was just a fraction of what it is today, and every year, we have seen significant growth, not just in terms of the number of users but also actively engaged users across 12-13 different sports, in addition to cricket. - Vikrant Mudaliar, Chief Marketing Officer, Dream Sports

Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, talks about expectation from IPL, free streaming on JioCinema and the company’s new campaign Sab Khelenge.

Manas Lahiri appointed Famous Innovations’ COO

With over 21 years of experience in marketing and advertising, Lahiri expertise lie in harnessing data and analysis to shape strategy for the companies. He has held senior positions at various renowned agencies and brands, including Samsung, Motorola, McCann, Ogilvy, Havas Worldwide, and more.

He joins the agency from Havas Group India where he was serving as the managing director (MD).

Why should marketers do sales roles? Let us ask Mondelez India’s Nitin Saini

“We are able to crack the advertising code for each of our brands well enough only because we have our got our fundamentals right,” says Saini. According to him, that’s one aspect of marketing which will never change with time.

Field sales teach you the realities, says the Mondelez India’s vice president (marketing) Nitin Saini, as he talks about his journey as a management trainee to leading the company’s multi-billion dollar brand Oreo. Being in sales also helps in understanding what leads to commercial growth, he says.

Bookstrapping: Friends with benefits by Seema Sirohi

The book documents a funny incident about PM Modi’s September 2014 visit to the US, calling it the ‘strangest dinner’ ever hosted by an American President, because the chief guest Narendra Modi didn't eat! He was fasting, while all others enjoyed a three course meal with wine. Officials on both sides marvelled at Modi's ability to stay focused and maintain the visits’ hectic schedule. (Image source: Amazon)

The author touches upon the strained relationship between India and the US, the importance of ‘language’ in diplomacy and pivotal incidents surrounding the visit of former and current Prime Minister Manmohan Singh and Narendra Modi, and foreign minister Sushma Swaraj. Rating: 3.5 stars

Noise hires Gaurav Mehta as chief marketing officer

In his role as chief marketing officer, Gaurav Mehta will be leading the marketing function through his strategic initiatives. Further, he will also be responsible for devising strategies and overseeing overall marketing efforts that will in turn reinforce strong brand building and revenue growth in the long run.

Gaurav Mehta, who is armed with an experience of more than two decades, has been associated with brands such as Yahoo, OLX, Car Dekho and Zupee.

Dentsu’s chief creative officer Fred Levron quits

Fred Levron started off as an executive creative director or creative director with Ogilvy & Mather. From there, he moved to the Creative Artists Agency as the global executive creative director. (Image source: LinkedIn)

Fred Levron, who comes with an experience of two decades, established the foundation of the Japanese network’s new creative unit, Dentsu Creative.

State elections will boost news channels revenues this year: Madison Media’s Amol Dighe

"One big shift will be how sports reaches out to more consumers through digital. With media companies offering attractive schemes for consumers to watch sport on digital platforms, it will certainly lead to more consumption." - Amol Dighe, CEO, Investments and Business Development, Madison Media

Amol Dighe, CEO, Investments and Business Development, Madison Media, talks about adex growth, big shifts in media landscape and why broadcasters are looking at integrated ad deals.

Dentsu appoints Ashish Khanna as Global CEO, Dentsu Global Services

Ashish Khanna will be responsible for operationalising a globally networked talent capability that enables clients to access high-quality, consistent, cost-competitive services, combining the right expertise with the right technology from the right locations. (Image source: LinkedIn)

Ashish Khanna comes with 25 years of experience, where he oversaw delivery and transformative programs for Fortune 500 companies and managed large global teams.

Haier India appoints Priyanka Sethi as Head of Marketing

In the past, Priyanka Sethi has held several leadership positions with Panasonic, Discovery and NEC Corporation India. She has conceptualised, led, and worked on numerous award-winning campaigns across the board. (Image source: LinkedIn)

In her new role, Priyanka Sethi will develop, implement marketing strategies and will look into strengthening the brand’s positioning and enhancing its customer engagement.