Category: Brand Makers

Bajaj Electricals appoints Devika Sachdev as head of advertising and brand management

Sachdev comes with an experience of 21 years in brand marketing and communications. She has worked across various consumer businesses, namely the Aditya Birla Group, General Mills, Godrej Consumer Products, Bajaj Consumer Care and Marico.

In this role, Devika Sachdev will drive the communication agenda and frame integrated marketing communications strategies across Bajaj, Morphy Richards and Nirlep brands.

Havas India elevates Sangeeta Barde as Havas Life Sorento’s CEO

As part of her new role, Sangeeta Barde will drive the success model for offshoring and achieving strategic and impactful globalisation initiatives and will also be the regional head of HH&Y Middle East.

In addition, Sangeeta Barde has also been named as regional head of Havas Health and You Middle East .

Bookstrapping: Unframed: Discovering Image practices in SE Asia by Rahaab Allana

The editor of the book aims to dismantle our conditioned habits of viewing ‘who’ and ‘where we are’, ‘what is real’ in our world. She also uproots the frames of familiar history, making us realise that peoples and cultures that seem unconnected today may have had generative connections in the past!

The book makes you appreciate that photographers travelled, that they were engaged for projects etc. The chapter on Maharaja Sawai Ram Singh of Jaipur, his motivations and his agency, make for very interesting reading. Bookstrapping rating: 3.5 stars

India is an incredibly important market for us: Brand USA

As per Brand USA's Jackie Ennis, "In 2022, India was the fourth-largest source of international visitors, excluding Canada and Mexico, with 1.256 million visitors. This number was only about 15 percent down from our 2019 numbers, which were the highest we had seen. The spend from Indian visitors is also incredibly strong, making them an important market for us."

To market the US as a destination and increase the number of incremental visitors from India, Brand USA is determined to find a way to collaborate with Indian creators.

Pidilite’s CMO Vinay Subramanyam quits: Storyboard18 EXCLUSIVE

Vinay Subramanyam also worked with Kellogg Company as the national sales development manager, where he led the sales development and trade marketing function. Among many other things, he also pioneered sales automation for the company.

Vinay Subramanyam, who has over two decades of experience, previously was with Britannia.

Google India’s Vishal Sinha joins ShareChat as the director – ads strategy

Vishal Sinha has also worked with global tech companies like Gartner and Oracle as a business development manager, providing critical business insights to the organisations, building strong and trusted relationships at the CXO level of small and medium size organisations, leading account strategy and planning end-to-end sales cycle.

Vishal Sinha’s mandate will include leading the strategy team for ads business for both ShareChat and Moj.

#ShareTheSpotlight: “Do not bracket outcomes as success or failure; both are ephemeral,” says Mausumi Kar, Motivator India

Mausumi Kar (right) shares the spotlight with the soccer mom duo Priya Gopalan (bottom left) and Sandhya Rajan,(top left founders of Great Goals.

Mausumi Kar, MD of Motivator India, talks about life lessons from literature, being in touch with her inner child and highlights the work of two passionate football lovers.

Amul’s former chief RS Sodhi joins Reliance Retail Ventures to help build grocery business

RS Sodhi, who served as the managing director at Gujarat Cooperative Milk Marketing Federation (GCMMF) since 2010, moved on from the company on January 9. Sodhi was given an extension for a period of another five years. The decision to remove Sodhi was taken at the board meeting of Gujarat Cooperative Milk Marketing Federation (GCMMF), the farmers' cooperative that operates the Amul brand. In his place, the dairy sector cooperative giant has appointed Jayan Mehta as its MD for an interim period. (Image source: News18)

RS Sodhi will help build the company’s growth in the grocery space with a focus on fruits and vegetables.