MAdtech Point: What is the price you are willing to pay for your data?

The table is now set at INR 900 /month as the price a consumer is willing to pay for their data, in Europe. The jury is out on adoption, even as we have the next 6 months to validate this pricing particularly when the pricing gets revised upwards from March 2024. (Representative Image: Deeksha Pahariya via Unsplash)

From Nov 2023, Meta will offer the citizens and residents of EU, EEA and Switzerland who use Facebook or Instagram, the choice to continue using its personalised services for free with ads or “subscribe” to stop seeing ads.

Bookstrapping – Leader: 50 insights from mythology by Devdutt Pattanaik

Devdutt Pattanaik references the popular story of Vikram and Vetaal, drawing attention to the fact that not every question has an obvious answer. And that one doesn't need to rush to give it. (Image source: Amazon)

In Leader: 50 insights from mythology, author Devdutt Pattanaik touches upon the difference between winning and being right, his interpretation of the Islamic tenet of charity, why Lord Vishnu insists on placing the image of Garuda and not of Narada in his temples and a lot more.

Managing your mind at work and beyond isn’t easy; it takes a lot of maturity and wisdom, says Bajaj Auto’s Deepika Warrier

Deepika Warrier spent 20 years with Pepsico, where she was instrumental in driving strategic development, innovation, brand equity enhancement and resource allocation across a range of beverages, and juice-based drinks. Warrier was the MD and CEO at NourishCo Beverages.

In a conversation with Storyboard18, Deepika Warrier, chief marketing officer, Bajaj Auto, spilled the beans about the marketing content she consumes, her workday at Bajaj Auto, her approach to stress at work and a lot more.

Visionaries: CEO-CMO partnerships powering growth

The panel included prominent industry personalities – Kulmeet Bawa, president and MD, SAP India; Aseem Kaushik, MD, L’Oreal India; Prativa Mohapatra, VP and MD, Adobe India; Sukhleen Aneja, CEO, Good Glamm Group; Madhav Sheth, CEO, HTECH; and Devendra Chawla, CEO, GreenCell Mobility.

At the first edition of Storyboard18’s Visionaries event held to celebrate marketers, we had a stellar panel of CEOs talking about the CEO-CMO power partnership.