Brand Makers – Page 198

Crocs India appoints Priyanka Biisht as director – marketing

Priyanka Biisht started her career Perfect Relations and went on to work across 20:20 MSL, and The Coca-Cola Company.

Prior to this, Priyanka Biisht was the head – brand marketing and comms, adidas Originals, Sportswear and Cricket, Adidas.

Babita Baruah to take charge as VML India CEO

Baruah joins VML India from a dual role working across WPP's Ford International Market Group as regional client lead and executive director at VMLY&R Thailand.

Baruah will partner with Saurabh Saksena, who has been elevated into the role of president.

Wunderman Thompson South Asia CEO, Shamsuddin Jasani quits

Over the past two years, Jasani has accelerated the transformation of the agency. Under his leadership the agency won large competitive pitches including Skoda, Vivo, Indigo, Hafele, NPCI, Rupay, Manyavar and Cult Sports, across creative, marTech and commerce.

Jasani joined the agency in 2021, and is now moving on to purse a new opportunity.

Dentsu Creative appoints Nikhil Kumar as managing partner – West

Nikhil Kumar joins Dentsu Creative from Publicis Groupe, where he was an EVP and Business Head for a few key mandates.

As per the mandate, Nikhil Kumar will be responsible for leading the West region, with a focus on growth and creative excellence & will be reporting into Indrajeet Mookherjee, president, Dentsu Creative.

What’s fuelling Royal Enfield’s marketing playbook?

“The real challenge with the legacy brand is how to stay true to your DNA in tradition. It is precious to a lot of our community, and one of our biggest stakeholders, which is our own 20,000 people workforce of Royal Enfield,” said Mohit Dhar Jayal.

Mohit Dhar Jayal, Chief Brand Officer, Royal Enfield, on building a cult brand, challenges on the road ahead, working with multi-agency partners, and more.

Oppo’s Damyant Singh Khanoria joins Sports18 as director – marketing

Damyant Singh Khanoria began his career at Capital Advertising, and went on to work across Mudra Communications, Adidas and Apple.

Prior to this, Damyant Singh Khanoria was the chief marketing officer at Oppo India.

Star Exodus: 15-20 executives quit Star Sports before IPL

These departures come at a crucial juncture for Star Sports, especially considering the challenging financial landscape. (Representative Image: Grant Durrs via Unsplash)

The departures are a result of various factors that include recent talks of Disney planning to sell off its India business and the division of TV and digital rights for IPL.

Wakefit’s Chetan Sharma joins Cleartrip as head of marketing

Chetan Sharma, who started his career at Quasar has worked across Fareportal, Times Internet, FreeCharge, TaxiForSure, LendingKart, Adda52 Rummy and Simpl.

Previously, Chetan Sharma was the vice president – online revenue and demand at Wakefit.

HDFC Securities appoints Puneeth Bekal as chief marketing officer and executive vice president

Puneeth Bekal was recently awarded as the 100 Most Influential Marketers by Business World and authored the Business World Marketing White Book.

Before joining HSL, Puneeth Bekal worked for organizations including Mastercard, Godrej Group, Lodha Group, and Ceat Tyres.

Amazon India’s Anirban Roy to join Swiggy Instamart as vice president

Anirban Roy started his career at Infosys and worked with companies like ITC and PepsiCo. (Image via LinkedIn)

Prior to this, he was Amazon India’s performance marketing head.