Priyanka Biisht, who led adidas as head – brand marketing and comms, adidas Originals, Sportswear and Cricket, has been appointed by Crocs India as director – marketing.
Biisht started her career Perfect Relations and went on to work across 20:20 MSL, and The Coca-Cola Company.
Her skills range from marketing and communication including strategic planning, communication development, media planning, consumer research, activations (ATL & BTL), digital marketing, budget mapping, agency handling, new product development, multiple stakeholder management (Key Accounts, Research, Technical, Finance), PR and communication strategy.